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See the best of Reuters photography. See more | Photo caption Pacquiao knocked out Marquez knocks out Pacquiao in the sixth round of their non-title welterweight bout. Slideshow Life of Kim Jong-un A look at the daily life of North Korea's leader. Slideshow Sponsored Links Twitter launches photo color filters to battle Instagram, Facebook Tweet Share this Email Print Related News SEC wrestles with Internet age in Netflix case Fri, Dec 7 2012 REFILE-UPDATE 3-Netflix says CEO's Facebook post triggered SEC notice Thu, Dec 6 2012 In brewing rivalry, Instagram trims ties to Twitter Wed, Dec 5 2012 Facebook's Instagram cuts support for key Twittter integration Wed, Dec 5 2012 Student group takes Facebook privacy gripes to court Tue, Dec 4 2012 Analysis & Opinion Counterparties: 43 words you can’t say on Facebook Pope gets over half million Twitter followers a day after joining as @Pontifex Related Topics Tech » Facebook » By Gerry Shih SAN FRANCISCO | Mon Dec 10, 2012 7:59pm EST SAN FRANCISCO (Reuters) - Twitter on Monday introduced the ability to add color filters to user-uploaded photos, a step that sharpened its budding rivalry with Facebook Inc. Twitter's filters mimic the popular feature that has defined Instagram, the booming photo service acquired by Facebook this year for $715 million. Although the new filters represent a modest product announcement affecting a small slice of Twitter's overall user experience, the move carries symbolic weight in the escalating battle between Facebook and Twitter for dominance in the social media sector. Twitter's new release came days after Instagram unexpectedly said it would no longer allow Twitter to display Instagram photos within Twitter messages. The reason, Instagram CEO Kevin Systrom said, was to drive visitors to Instagram's own website. Although Systrom told Reuters last week he had no specific plans to disclose how he plans to monetize his service, analysts say Instagram would be a rich vein of advertising revenue for Facebook when, not if, the world's No 1 social network decides to tap it. Twitter said its new features are powered by Aviary, a New York-based company that develops image-editing software for photo-sharing platforms like Flickr, among others. Since social networks began supporting photo integration in recent years, the medium has proved massively popular to users, while video-sharing, for instance, has not quite caught on. Bijan Sabet, an early Twitter investor, said the emotive quality of photos were on display on election night in November, when an image of President Obama hugging his wife Michelle sent the moment he claimed victory, broke the record as the most widely circulated tweet of all time. "From ordinary life to these special moments with artists, celebrities, or politicians, photos have always been this special thing for Twitter," said Sabet, a partner at Spark Capital, the Boston venture capital firm that also holds a stake in Aviary and brought the two companies together for the partnership talks. Facebook CEO Mark Zuckerberg similarly argued for the importance of photo-sharing when he shocked Silicon Valley earlier this year by making an offer to Instagram valued at the time at $1 billion. "Providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together," he wrote in a Facebook post justifying the deal. Twitter's new photo effects will be incorporated as part of an update to the Twitter's iPhone and Android apps, available beginning Monday, the company said. (Reporting By Gerry Shih; Editing by Bernard Orr) Tech Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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