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Edition: U.S. Article Comments (0) Technology Apple, Google tap phone location data: report Samsung counter sues Apple over iPhone, iPad Apple to beat Google on cloud music: sources Google loses exec to Groupon, preps rival service AT&T touts benefits of T-Mobile deal to FCC Microsoft plans sweeping pay raises: CEO memo Amazon, eBay wage costly battle for shoppers The cloud is not just about storage Follow Reuters Facebook Twitter RSS YouTube Read St. Louis airport closed after storm, homes flattened 9:53am EDT Samsung counter sues Apple over iPhone, iPad 22 Apr 2011 Stefano Langone never wanted to win "American Idol" 22 Apr 2011 Six killed in pro-democracy protests in Syria | 11:10am EDT Libyan troops say leaving Misrata, rebels claim victory | 11:39am EDT Discussed 8 Syrian forces shoot at mourners near Izra’a town 4 Alaska cop found to be illegal immigrant: prosecutors UPDATE 2-Deaths in Pfizer arthritis trial hurt shares Watched McCain visits Benghazi Fri, Apr 22 2011 Nissan checks cars for radiation Fri, Apr 22 2011 NATO hits near Gaddafi compound 2:46am EDT Amazon, eBay wage costly battle for shoppers Tweet Share this By Phil Wahba NEW YORK (Reuters) - When Amazon.com and eBay report quarterly results next week, investors will try to determine how well the e-commerce rivals' expensive fight for shoppers is paying off. They will want to see if revenue is growing... Email Print Related News Morgan Stanley trading turnaround makes progress Thu, Apr 21 2011 GE's profit beat fails to stir Wall Street Thu, Apr 21 2011 iPhone helps Verizon, but not enough for some Thu, Apr 21 2011 NY Times gains online subscribers, but woes linger Thu, Apr 21 2011 Apple crushes forecasts again, iPad backlogged Wed, Apr 20 2011 Analysis & Opinion Tech wrap: Apple beats Google to the music cloud Morgan Stanley deal redoubles pressure to improve Related Topics Technology » Personal Finance » Media » Stocks Visitors pass the Ebay logo at the CeBIT computer fair in Hanover March 2, 2011. Credit: Reuters/Tobias Schwarz By Phil Wahba NEW YORK | Fri Apr 22, 2011 8:38am EDT NEW YORK (Reuters) - When Amazon.com and eBay report quarterly results next week, investors will try to determine how well the e-commerce rivals' expensive fight for shoppers is paying off. They will want to see if revenue is growing fast enough to justify the costs. Amazon has been moving further from its traditional business selling physical goods online to take on tech rivals like Apple Inc and Google Inc in areas such as selling digital entertainment and storing data. EBay is best known for its online auction website and PayPal, a payment system, but it has been making deals to compete more directly with Amazon, such as its $2 billion purchase in May of e-commerce services firm GSI Commerce. That deal is aimed at getting more retailers to sell to their customers using eBay. Amazon's growth -- its sales nearly doubled between 2008 and 2010 -- has come at a cost: shrinking operating margin. Amazon has made no bones about it, warning investors to expect pressure on its profitability for some time yet. The question for investors will be how much pressure. "They (Amazon) are investing for the future and it's just a matter of how long this investment process will take," said Michael Koskuba, a senior portfolio manager at Victory Capital Management, which has owned Amazon stock since March 2009. Amazon shares plunged 9 percent on January 27 when it reported a lower operating margin over the holiday quarter. Amazon has been challenging rivals from Apple to Barnes & Noble Inc and many others with low prices on e-books, cheap shipping and offering customers the ability to store music on its servers in a "music locker." A stellar sales performance by Amazon would mollify investors worried about the impact on profits, but a so-so performance could send shares down. "If Amazon has a strong revenue quarter, people will be more willing to overlook margins," said Cowen & Co analyst Jim Friedland. "If they come in close to expectations (on sales) but margins are weaker, that would absolutely provoke a sell-off." Ultimately, revenue will be the barometer of how well Amazon is doing at fending off a resurgent eBay. "Revenue reflects how much market share they still have to gain," said BGC Partners analyst Colin Gillis. On average, Wall Street analysts expect Amazon to report a first-quarter profit of 61 cents per share on $9.52 billion in sales, down from 66 cents a year earlier, according to Thomson Reuters I/B/E/S. They expect eBay's profit to come to 46 cents per share on revenue of $2.48 billion, compared to 42 cents per share a year earlier. For a graphic comparing Amazon and eBay's revenue growth, see: r.reuters.com/nuj29r SCRUTINY OF EBAY'S AUCTION SITE Investors will most likely be swayed by how much merchandise is sold on eBay's auction site as well as the number of new PayPal accounts. But one analyst said eBay would probably only get punished for weakness, rather than rewarded for strength. "If eBay falls short, it's more about stronger than expected competition from Amazon, but if it rises more than expected, it's more about the (better) overall economy," Cowen's Friedland said. Friedland is expecting gross merchandise volume, a closely watched measure of the total value of goods sold on eBay's marketplaces, to be up 6 percent increase, excluding vehicles. PayPal has led the company's revenue growth for years, while its marketplaces unit has matured. PayPal accounted for just over one third of sales last year but its revenues rose 23 percent, while the marketplaces business sales were up only 8 percent. Amazon shares trade at a 2011-earnings-to-price multiple of 55, far above most store chains as well as eBay, Apple and Google, suggesting the stock has downside. EBay shares trade a future earnings to price ration of 16.4 and analysts say that means it may have more upside than Amazon's if its results impress investors. They have slipped 10 percent since hitting a yearly high in February. "EBay is coming back. If you want e-commerce exposure, buy eBay." BCG's Gillis said. (Reporting by Phil Wahba. Editing by Gary Hill) Technology Personal Finance Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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