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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Obama pays tribute to unit in bin Laden raid | 06 May 2011 Syrian army storms Banias Sunni districts: rights source | 2:14am EDT U.S. drone in Yemen missed al Qaeda's al-Awlaki: report 06 May 2011 Photos show three dead men at bin Laden raid house 06 May 2011 Al Qaeda confirms bin Laden is dead, vows revenge | 06 May 2011 Discussed 168 Obama to make statement late Sunday, White House says 144 Concerns raised over shooting of unarmed bin Laden, burial 118 Obama at U.S. base to pay tribute to bin Laden mission Watched Legendary founder of Seal Team Six speaks Thu, May 5 2011 Video of bin Laden compound fire Mon, May 2 2011 Bin Laden unarmed when killed - White House Tue, May 3 2011 Elly May versus Barbie: Beverly Hillbilly sues Mattel Tweet Share this By Kathy Finn NEW ORLEANS (Reuters) - The woman who portrayed Elly May Clampett in the 1960s TV series "The Beverly Hillbillies" sued Mattel Inc. over the toy maker's production of a Barbie doll that she says looks like her. Actress Donna Douglas,... Email Print Related News AIG seeks to recoup billions it says lost to fraud Thu, Apr 28 2011 Reluctant songwriter Rod Stewart honored in Hollywood Thu, Apr 28 2011 Shirelles and Dionne Warwick sue new Broadway show Wed, Apr 27 2011 "Boardwalk Empire" star sued by reality star Fri, Apr 22 2011 Mattel handed stunning reversal in Bratz case Thu, Apr 21 2011 Analysis & Opinion “This is fun” – Sophia Loren To sanitize photos is to distort history Related Topics Entertainment » Fashion » People » By Kathy Finn NEW ORLEANS | Fri May 6, 2011 7:40pm EDT NEW ORLEANS (Reuters) - The woman who portrayed Elly May Clampett in the 1960s TV series "The Beverly Hillbillies" sued Mattel Inc. over the toy maker's production of a Barbie doll that she says looks like her. Actress Donna Douglas, who lives in Zachary, La., filed a federal suit against Mattel in Baton Rouge, La., charging that the toy company "is engaging in the unauthorized use" of her name, likeness and image to promote and sell the "Elly May" Barbie. It has been nearly 50 years since the fictional Clampett family struck oil and ditched their backwoods home for a life of adventure in California. When the clan, including the beautiful-but-naive Elly May, headed for Beverly Hills, they launched a series that kept audiences laughing through nine seasons, followed by many decades of reruns. Douglas played Elly May in all 274 episodes of the show, which continues to air in syndication around the world. In her suit, Douglas says that she "continues to make public appearances in association with" her character. The suit says that Mattel introduced the "Elly May" Barbie doll in December 2010, and even uses Douglas name in promotional materials for the doll. It claims Douglas "never endorsed the doll and never gave Mattel her permission" to use her name or likeness. It charges that the doll "creates the false public impression that Ms Douglas has endorsed" the doll. Douglas' attorney in Baton Rouge, Philip Shaheen, did not return phone messages seeking comment and her agent, Bill Anderson, referred questions to the attorney. El Segundo, Calif.-based Mattel said in a brief email responding to a Reuters question: "Mattel licensed the rights to Beverly Hillbillies for this product through the appropriate channels." New Orleans Entertainment lawyer Greg Eveline, said that while he does not know the terms of Douglas' contract with the show's producers, the actress may have a legitimate gripe. Other celebrities have won such cases based on a clause of the Trademark Act of 1946 stating that it is illegal to use an image or likeness to make it appear the person in endorsing a product, Eveline said. Entertainers Tom Waits and Bette Midler both won lawsuits based on this provision, he said. Waits sued Frito-Lay Inc. in 1992 and Midler sued Ford Motor Co. in 1988. The two companies had asked the singer to do a song for a commercial, and when the singer refused, the company proceeded to hire a sound-alike performer. Douglas' suit against Mattel aims to block the company from using her name or image and seeks damages estimated at a minimum of $75,000. A spokesman for CBS Television Distribution, which acquired the rights to "The Beverly Hillbillies" in the 1980s, could not be reached for comment on the lawsuit. (Editing by Greg McCune) Entertainment Fashion People Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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