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Thursday, 2 February 2012 - EA sells 2 million units of Star Wars, shares up |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Davos 2012 Technology Media Small Business Legal Deals Earnings Summits Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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Credit: Reuters/Ina Fassbender By Liana B. Baker Wed Feb 1, 2012 7:47pm EST (Reuters) - Electronic Arts' told investors on Wednesday that its highly anticipated "Star Wars" game was off to a strong start and dismissed reports that players were leaving the new Internet game in droves, and its shares rose 6 percent after the market closed. EA has poured more money and firepower into "Star Wars: The Old Republic" than it has any game in its 30-year history. Wall Street is closely watching to see if the game can succeed, since it could bring EA riches for years to come. If it fails, EA's earnings will be hurt in future quarters. The company said it sold 2 million units of "Star Wars: The Old Republic" to date. It has signed up 1.7 million active subscribers so far, the company said on Wednesday. Frank Gibeau, president of EA Labels, told analysts on the conference call on Wednesday that the majority of subscribers are paying users. Since everyone who buys the $60 game receives 30 days of free playing time, this means that players are opting to pay for the service, which could help build a large and loyal user base. EA executives fought back against reports that large numbers of users are leaving the massive multiplayer online game. When the game came out December 20, players had to wait a long time to connect to the servers. But then the wait times suddenly dropped, which prompted some analysts to lower their price targets on EA shares because they worried that players had quit the game. Chief Financial Officer Eric Brown told Reuters in an interview that the company's technology had improved since the game's launch and EA was now able to host more players without the wait times. "We were able to double the amount of people we could support per server and so the lines which appeared to be congested became uncongested due to great engineering. 'Star Wars' has been an incredibly successful launch," he said. He added that the game has grown faster than "World of Warcraft," the Internet game made by EA's biggest rival, Activision Blizzard. Sterne Agee analyst Arvind Bhatia said the conference call with executives helped quell some of his doubts related to the success of the game but he said it is still too early to figure out how many players EA will be able to attract in the long term. "I feel a lot better about 'Star Wars' now. It is helping that EA is clearing the air and shedding light on how it's going but it is still too early to judge," he said. EA also said it has sold 11 million units of "Battlefield 3", its shooter game that faced off against Activision's "Call of Duty: Modern Warfare 3" game during the holiday season. Looking ahead, the company estimated revenue of $925 million to $925 million in the fourth quarter, and earnings of 10 to 20 cents per share, below analysts' average estimate of 29 cents. Adjusted for the deferral of digital revenue, the company said net income rose 71 percent to $334 million, or 99 cents per share for the quarter ended December 31. This beat analysts' average estimate of 93 cents. Revenue rose 17 percent to $1.65 billion, beating analysts' average estimate of $1.62 billion, according to Thomson Reuters I/B/E/S. EA shares rose $1.06, or 6 percent, to $19.50 after closing at $18.44 on Nasdaq. (Reporting By Liana B. Baker; Editing by Richard Chang) Tech Hot Stocks Asian Markets Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) iRodeAdinosaur wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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