InfoAnda - Oprah's next mission: Win advertisers with OWN vision |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Texas agriculture losses reach $3.6 billion | 21 July 2009
Obama offers himself up as eye candy on The View | | 25 September 2012
Canadian colonel gets life for sex attacks, murders | 22 October 2010

US-ENTERTAINMENT Summary | 5 April 2010

Forum Views () Forum Replies ()

Read more with google mobile : Oprah's next mission: Win advertisers with OWN vision |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Analysis: Justice Kagan--Giving liberals a rhetorical lift 05 Apr 2012 Tyler Perry Pulled Over, Accuses White Cops of Racial Profiling via Facebook 05 Apr 2012 Grisly death fuels tales of Russian police torture 05 Apr 2012 U.S. officials debate virulence of Iran-backed Hezbollah's threat | 05 Apr 2012 DeAndre Brackensick shown the door on "American Idol" 05 Apr 2012 Discussed 800 Obama confident Supreme Court will uphold healthcare law 258 Government plans to sue Arizona sheriff for targeting Latinos 186 As Paul’s White House campaign fades, supporters face choices Watched Google sees tech in eyeglasses Thu, Apr 5 2012 Transgender beauty says she wants to compete for Miss Universe Tue, Apr 3 2012 StarMine: U.S. earnings season to start with a whimper Thu, Apr 5 2012 Oprah's next mission: Win advertisers with OWN vision Tweet Share this Email Print Related News Keith Olbermann sues Current TV over ouster Thu, Apr 5 2012 Exclusive: Low ratings could end cable deal for Gore's Current TV Thu, Apr 5 2012 Oprah admits "101 mistakes" with OWN, vows to go on Mon, Apr 2 2012 Current TV fires star commentator Olbermann Fri, Mar 30 2012 Bad boy Sheen on a comeback - starring as himself Wed, Mar 28 2012 Analysis & Opinion Cable conflicts, BlackBerry’s demise and China’s millionaires The stranglehold of payments networks Related Topics Entertainment » Fashion » People » Oprah Winfrey, Chairman, CEO, and Chief Creative Officer of OWN: Oprah Winfrey Network, speaks during the OWN session at the 2011 Summer Television Critics Association Cable Press Tour in Beverly Hills, California July 29, 2011. Credit: Reuters/Mario Anzuoni By Lisa Richwine and Ronald Grover LOS ANGELES | Thu Apr 5, 2012 8:02pm EDT LOS ANGELES (Reuters) - Oprah Winfrey appears in New York on Thursday before her most important audience: potential advertisers who will decide how many more seasons her struggling cable network has to promote her mantra to "live your best life." The "queen of talk," having admitted in a CBS interview this week to "101 mistakes" in launching the Oprah Winfrey Network last year, must convince the media buyers who will crowd Lincoln Center that her formula of uplifting programs will attract more viewers than it did in its first year. So far, her mix of interviews and feel-good programs has left the key audience of 25- to 54-year-old women less than thrilled. Ratings among them for the 15-month-old OWN are about what they were for the Discovery Health channel it replaced. Last month, OWN, a joint venture with Discovery Communications Inc, laid off 30 staff and canceled its heavily hyped Rosie O'Donnell talk show that it had hoped would provide a ratings boost. OWN's stumbles have struck the network to its operational core. The aspirational message that fueled Winfrey's hugely successful syndicated daytime talk show for 25 years is not translating to a mass audience for the 24-hour cable channel. "On cable, the networks that work are far from aspirational," said Brad Adgate, an analyst at advertising agency Horizon Media, pointing to shows such as "Keeping Up With the Kardashians" or the "Real Housewives" series. "It has been difficult for aspirational shows (and) networks to get on track," he said. OWN did see a recent ratings boost as Winfrey added more air time. At the end of March, the network reported a 21 percent ratings increase for the first quarter compared with last year, with an average of 180,000 daily viewers. The network's most-watched recent programs were Winfrey's interviews with Whitney Houston's family, Lady Gaga, rocker Steven Tyler and mega-church pastor Joel Osteen. But few of OWN's other programs have built audiences. Over the past year, the network averaged 50,000 viewers among women ages 25 to 54, slightly less than the 51,000 Discovery Health averaged in its last year, according to Nielsen data provided by Horizon Media. Those numbers were less than the 98,000 women ages 25 to 54 who watched the male-skewing Spike TV, or the 69,000 who watched the Travel Channel during the same time period. "This is a network that has some good momentum behind it," OWN President Erik Logan said, previewing his pitch to ad buyers. The channel will stick with the uplifting menu, he said, and will offer up Winfrey's recent interviews plus Saturday night programming such as "Welcome to Sweetie Pie's" as shows that reflect her philosophy. "As with any cable start-up, it is going to take time" to build audiences, Logan said. On Thursday, OWN unveiled four new prime time series, including "Six Little McGhees" about a married couple juggling six toddlers and a family business. "Married to the Army: Alaska" follows military wives, while "Iyanla Fix My Life" features inspirational speaker and author Iyanla Vanzant. "Elura and Michele Take Staten Island" stars two former prosecutors who "tell it like it is." An upcoming game show, "Are You Normal, America?" will have people answering personal questions such as whether they read their boyfriends' e-mails or perform chores naked. OWN also ordered 10 new episodes of "Welcome to Sweetie Pie's" about a family-run soul food restaurant, and a third season of "Oprah's Master Class," where famous people share life lessons. Winfrey has said launching the channel too early was one of her "101 mistakes." She committed to working hard to fix the network [ID:nL3E8F28CW]. SUBSCRIBER FEES In addition to its advertising revenue, OWN will collect subscriber fees from cable and satellite distributors of about 20 cents per subscriber per month, starting next year. The company also just renewed a distribution agreement with Comcast Corp, which will add OWN to 3 million homes. Overall, the network will be available in 83 million homes nationwide, the same as competitor Bravo. "We are trying to find the right combination of content and intention and entertainment, and strike the right balance," Logan said. Some industry experts believe Winfrey's network will come out of its ratings doldrums. "There is a trial and error in cable programming," said Jeff Gaspin, former chairman of NBC Universal Television Entertainment and cable industry veteran. "OWN went through theirs while everyone was watching." Oprah will have competition in the aspirational field. Basketball great Earvin "Magic" Johnson, for one, plans a network called Aspire aimed at delivering "enlightening, entertaining and positive programming to African-American families." The channel, which launches at the end of June, is a partnership between Comcast and GMC, the former Gospel Music Channel. "Oprah is a great inspiration but her mistake was naming it the Oprah Winfrey Network," said Brad Siegel, vice chairman of the GMC and Aspire channels. "People were expecting more of Oprah than they got." Johnson did not want his name on his channel, Siegel said, and instead will put the spotlight on promising African-American artists, writers and musicians with a series of video vignettes. The harsh reality of TV life is that time may be running short for Oprah to use OWN as the platform from which she trumpets her message. Although Discovery says it has no intention of killing the channel, not everyone thinks OWN will reverse its decline. "I'm not sure the channel makes it unless it expands its base beyond the aspirational, Oprah-type brand," said Robert Thompson, a professor of TV and popular culture at Syracuse University. "They need to find their 'Jersey Shore,' the show that will make people come to watch them," he said. "When MTV started doing 'Road Rules,' people at first said, 'where are the music videos?' Now, they have very successfully rebranded themselves." For now, advertisers are sticking with the doyenne of talk. Early sponsors have reaffirmed their commitment to the network, OWN's Logan said, and General Motors Co said it planned to continue advertising on the channel. "It will take a little more time to achieve the expectations that she initially set," said Andy Donchin, director of national broadcasting for ad buying agency Carat North America, which has bought time on OWN for clients. "It's hard to bet against her because almost everything she touched turned to gold." (Reporting By Lisa Richwine and Ronald Grover; Edited by Peter Lauria, Maureen Bavdek and Matthew Lewis) Entertainment Fashion People Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Friday, 6 April 2012
France's Melenchon keeps up momentum in Toulouse |
Italy's Monti defends reform as opposition grows |
Grisly death fuels tales of Russian police torture |
Somali theatre attack snuffs out stirrings of hope |
Supporters hail Brotherhood bid for Egypt presidency |
U.S. officials debate virulence of Iran-backed Hezbollah's threat |
Google CEO touts gains, focuses on long term bets |
Facebook picks Nasdaq for marquee listing: source |
Viacom wins reversal in landmark YouTube case |
After Jobs Act, Case turns focus to immigration |
Google defends privacy policy to European watchdog |
Accused LulzSec hacker pleads guilty in Sony breach |
E-brokerages tap social media for faster service |
Older, raunchier American Pie gang back for Reunion |
Beyonce shares family photos on new fan website |
Claude Miller, director of La Petite Voleuse, dies at 70 |
Kanye West raps of love for Kim Kardashian in 'Theraflu' |
Syria violence worsening as deadline nears: U.N. chief |
Russia criticizes U.S. over arms dealer sentence |
China steps up pressure to prevent any attack on Iran |
Family turmoil of slain Iraqi-American woman revealed |
Mali sanctions could be lifted soon: mediator |
Malawi President Mutharika dead: government sources |
Japan should ideally phase out nuclear power: minister |
U.S. not backing off as Iran sanctions bite |
Mexican gang member sentenced to life in U.S. prison for murders |
China tells military to ignore rumors, obey party |
Samsung estimates record first quarter profit; beats most bullish view |
Yahoo plans Tuesday reorganization meeting: source |
DeAndre Brackensick shown the door on American Idol |
Keith Olbermann sues Current TV over ouster |
Oprah's next mission: Win advertisers with OWN vision |
Exclusive: Pakistani with U.S. bounty said helping de-radicalize militants |
Mali rebels declare independent 'Azawad' |
France fears serial killer on loose after new murder |
Greek pensioner, widow sue state over bond losses |
Motorbike bomb kills two al Qaeda militants in Yemen |
Bosnia remembers war, still scarred and divided |
Cut nuclear reliance to zero: Japan energy minister |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01