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Read more with google mobile : Startup unveils Flipboard, a 'social magazine' for iPad

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Startup unveils Flipboard, a 'social magazine' for iPad AFP - Thursday, July 22 Send IM Story Print Startup unveils Flipboard, a 'social magazine' for iPad Slideshow: Full Photo Coverage: Internet Portals & Search Engines ASPEN, Colorado (AFP) - – A startup backed by co-founders of Twitter and Facebook launched an iPad application that takes links to news stories posted on social networks and presents them in a magazine-like format. Flipboard, which is available for free through Apple's App Store, eliminates the need to scan through streams of Facebook updates and Twitter messages and click on each individual link to view the media content posted by friends. Flipboard takes the stories and photos linked to by friends on Facebook and Twitter and lays them out on the full-color screen of the iPad tablet computer like on the pages of a magazine. Users can personalize the content on Flipboard, create their own sections around particular topics, and quickly flip through the latest material posted by friends on social networks by using the iPad touchscreen. Flipboard, which is seeking to make money through advertising, also offers curated sections on topics such as sports, news, technology and style taken from popular Twitter feeds. Flipboard is the brainchild of Mike McCue, the former chief executive of Tellme, a telephone applications company which was acquired by Microsoft for 800 million dollars in 2007, and Evan Doll, a former iPhone engineer at Apple. The Palo Alto, California-based Flipboard has received 10.5 million dollars in funding from Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz, Hollywood star Ashton Kutcher, the husband of actress Demi Moore, Kleiner Perkins Caufield & Byers, Index Ventures and The Chernin Group. Flipboard is to be given its first public demonstration at the Fortune Brainstorm Tech conference which opens in Aspen, Colorado, on Thursday. Flipboard said its aim is to combine "the beauty and ease of print with the power of social media" in a "social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook." "With over one billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web," Flipboard co-founder McCue said. "The result is a huge influx of incoming messages and links people must sort through across multiple websites just to stay up to date," McCue said. "We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream," he added. Flipboard's debut attracted a great deal of interest on Wednesday, so much so that its servers were overwhelmed. An attempt to link up a Twitter account with Flipboard was met with the statement that "Flipboard is currently overcapacity. Please try adding your Twitter account later." A bid to add a Facebook account also met with defeat. "Due to overwhelming interest we are currently limiting the rate at which we are accepting new Facebook and Twitter connections," Flipboard said. "We are working for the next several hours on deploying new server infrastructure" Recommend Send IM Story Print Related Articles US-TECH Summary Reuters - 27 minutes ago Gameworld: Superheroes forge new career path in video games Reuters - 27 minutes ago Amazon inks pact with Wylie Agency for e-books Reuters - Friday, July 23 Startup unveils Flipboard, a 'social magazine' for iPad AFP - Thursday, July 22 IBM launches faster and more cost-efficient mainframe Reuters - Thursday, July 22 News Search Top Stories Storm threat may imperil BP battle to plug Gulf well US initial jobless claims rise more than expected Monaco's playboy prince sets wedding date Nokia continues to struggle in smartphone market Desmond Tutu, nearing 79, bows out of public life More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Parachuting donkey shocks Russian beachgoers Beatles piano up for sale: auction house Bernanke warns of 'uncertain' economic outlook Lindsay Lohan carted off to jail Obama signs historic finance reform bill More Most Viewed » Parachuting donkey shocks Russian beachgoers Paris Hilton caught with cannabis in handbag Germany's 'Octopus oracle' keeps perfect record More Most Recommended » Elsewhere on Yahoo! 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