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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Three top Hollywood studios bring films to Web Mon Aug 10, 2009 1:10pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Paul Thomasch and Sue Zeidler NEW YORK/LOS ANGELES (Reuters) - It is a dash of Hulu and a sprinkle of YouTube, features a crystal clear picture, can rewind or fast-forward at lightning speed, and doesn't require a download of any special software. But epixHD.com, the soon-to-launch video website, will have its success dictated more by the movies, concerts and original programs it offers than the technology behind it, said the executive charged with creating and running the site. "The critical linchpin to what we've got is that we have one-third of the box office of Hollywood," Epix Chief Digital Officer Emil Rensing said in an interview. That comes thanks to the three parent companies of Epix: Viacom Inc's Paramount film studio, Lions Gate Entertainment Corp and MGM. In putting together Epix, the companies hope to compete with Time Warner Inc's HBO and CBS Corp's Showtime in the premium movie channel business. But they added a twist. In addition to the premium movie channel and a video-on-demand component, the venture is building epixHD.com, a website where the studios' vast collections of full-length movies and new original programing can be streamed by any subscriber. Rensing, a former executive with Time Warner's AOL, was hired to run the site. His aim, he said in an interview, was to make it "all about being easy to use" yet not a "dumb player" that simply acts as a projection screen for video. So epixHD.com comes with an array of features. When watching Paramount's "Iron Man," for instance, a person will have access to the trailer, lists of facts about the superhero film, a plot synopsis, and cast list. Because of its relationship with the studios, Rensing said epixHD.com could eventually offer more unique features. "Let's give something to the fans that gets them really excited," said Rensing. "We're asking (the studios) for some of the weird stuff. We'd like to go to sets on tear down days, talk to the teamsters about the crazy stuff that happened." BUILDING ITS LIBRARY EpixHD.com is due to launch before the cable channel does in October, and will build its library of films from its parent studios in the months that follow. At the moment, it is still being tested in front of a small audience. As for its appearance, the site features as wall of movies from which a viewer chooses with a click of the mouse. The movie then pops up, set against a traditional red movie theater curtain. Another mouse click plays the movie. "My job is not to convince people to watch movies on the Internet. I already know they are doing that. What's my job? My job is to make it as easy and fun as possible to watch the stuff that I have access to," said Rensing. "We're not a tech company, we're a media company," he said in response to a question about some similarities to Google Inc's YouTube or Hulu, owned by General Electric Co's NBC Universal, News Corp, and Walt Disney. "I'm not going to reinvent the wheel. Hulu's got a great player. I'm going to take a couple things from Hulu. YouTube's got a couple cool features. I'm going to take them." Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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