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Telecom operator Telefonica, Qualcomm and Mozilla Foundation, creator of Firefox Internet browser, who have worked on creating the platform since last year, will show devices running it at the Mobile World Congress trade show in Barcelona. The new platform combines HTML5, the preferred standard for creating mobile browser content, with some of the core elements of Linux technology, cutting the need for a separate operating system and enabling fast roll-out of smartphones. "If you are doing Android phones now, you can bring up a machine in days," Jay Sullivan, vice president of products at Mozilla, told Reuters. Cutting some layers of traditional operating systems allows the new platform to be used on smartphones with lower processing power and a smaller cost of materials. Carlos Domingo, director of Product Development & Innovation at Telefonica's Digital unit, said this enables significantly cheaper prices than the low-end Android models when they come to market later this year. "This is the way to bring smartphones to masses on emerging markets," Domingo said. The smartphone market is dominated by Google's Android and Apple, with a number of smaller players like RIM, Microsoft and Samsung's Bada also competing for a share of the market. The sector has seen the demise of many platforms over the last few years, including operator-led initiatives like LiMo, but also Palm's WebOS and Nokia's Symbian operating system which failed to win enough support from developers and device manufacturers. "There remains the same questions of scale and broader industry support, but Telefonica has sensibly identified an HTML5 savvy ally in Mozilla," said analyst Geoff Blaber from wireless consultancy CCS Insight. The new free platform is putting pressure on Microsoft and Google who are trying to attract handset manufacturers, but Microsoft collects licensing fees of up to $20 per phone and collects royalties from makers of Android devices. Operators have tried to create platforms to battle against rising dominance of Android, but have so far failed as they had to create from scratch the ecosystem around platform: developer tools, applications, developer community. The new platform taps into the large community of web developers and most of the apps are already created on HTML5. "One of the main problems of the new ecosystem is a cold-start-problem. Now we start with all the ecosystem already in place," said Telefonica's Domingo. Adobe and the largest independent app store GetJar said they would support the new platform. "We are seeing HTML5 becoming really popular among developers," said Ilja Laurs, GetJar's founder and CEO. (Reporting By Tarmo Virki; Editing by Elaine Hardcastle) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Other News on Monday, 27 February 2012
Pakistan completes demolition of bin Laden compound |
Netanyahu, Abbas trade barbs over Jerusalem |
U.S. shouldn't speed up Afghanistan pull out: U.S. ambassador |
Russia's Putin warns against attacks on Iran, Syria |
Sony returns to smartphones with new models |
HTC eyes market share recovery with new smartphones |
Factbox: A look at Oscars' history |
Act of Valor triumphs at box office |
Exclusive: Universal in early talks on China park, joint venture |
Syria awaits referendum result; Putin warns West |
Car bomb kills three at east Afghanistan airport: police |
Nine killed in Afghan airport bomb, NATO base attacked |
Plot to assassinate Putin foiled: Russian TV |
Australia PM Gillard wins leadership ballot, government |
Colombia's FARC to free captives, stop kidnapping for ransom |
Anti-Putin protesters form human chain in Moscow |
Thai police question another Iranian in bomb probe |
France's Sarkozy rules out EU treaty referendum |
On the ropes, Apple's China nemesis still dreams |
Olympus risks foreign backlash with new board line-up |
WikiLeaks publishes security think tank emails |
HTC bets on cameras, music to recover smartphone mojo |
Alliance forms web-based rival to Android, Apple |
Samsung aims to nearly double smartphone sales in 2012 |
Orange to offer smartphone with Intel Inside |
The Artist paints golden picture at Oscars |
The Artist wins Oscar for best picture |
Meryl Streep takes third career Oscar |
Jean Dujardin wins best actor Oscar for 'The Artist' |
Michel Hazanavicius wins directing Oscar for The Artist |
Billy Crystal back to basics in Oscar host comeback |
Christopher Plummer wins supporting actor Oscar for Beginners |
Octavia Spencer wins supporting actress Oscar for The Help |
Oscar's red carpet shows off white gowns, bold colors |
Weinsteins win big on Oscar night with 'Artist' |
Tunisia leader, Bill Clinton among Nobel nominees |
Saleh hands difficult phase over to new Yemen |
Israel seen slow to dig in as Iran war talk simmers |
Japan cities press utility to switch from nuclear |
Iran may be struggling with new nuclear machines |
Millions of Indian workers to strike on Tuesday |
Do fence me in: Israel closing Sinai loopholes |
Nokia unveils cheaper Windows smartphone |
EBay sees strong mobile commerce volume growth in 2012 |
Sprint offers $2 billion in notes |
Crack in China's firewall turns Obama page into freedom forum |
Elpida files for bankruptcy protection with $5.6 billion debt |
Interview: China's Xiaomi hopes for revolution in |
Giddy stars party night away after Oscars show |
British band the Sex Pistols sign with Universal |
Charlotte Church wins $951,400 hacking damages |
Pride sweeps France over Oscar wins for The Artist |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

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