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Edition: U.S. Article Comments (1) Technology Exclusive: Apple chief patent lawyer to leave Doubt rising about tech stock values Cisco could cut up to 10,000 jobs: report Split Research in Motion in two: analyst Target to sell new electronic reader China says piracy problem not "extremely serious" Amazon seeks ballot measure to undo California tax EBay may be liable on trademark abuse: court MediaFile: HP's TouchPad tablet - the reviews Video: Nintendo's Mario gets refresh Follow Reuters Facebook Twitter RSS YouTube Read UPDATE 2-Anger grows in Russia as children found dead in ship 1:53pm EDT News Corp may be at risk for U.S. probe over bribery 4:31am EDT Billions of bugs wiped out on Dutch roads 1:33pm EDT Pakistan could "pull troops from Afghan border" if U.S. cuts aid 11:21am EDT Euro shaken by debt crisis; dollar benefits 11 Jul 2011 Discussed 114 Obama, lawmakers meet for 75 minutes on debt impasse 95 WRAPUP 1-Taxes still a stumbling block in U.S. debt talks 64 Obama faces new obstacles in high-stakes debt talks Watched A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 War of words heat up U.S. debt fears 2:52am EDT Groupon offers first car deal, targets bigger items Tweet Share this Email Print Related News EBay buys Zong as mobile payments gain traction Thu, Jul 7 2011 Facebook launches video chat with Skype Wed, Jul 6 2011 UPDATE 5-US June auto sales weak for 2nd month in row Fri, Jul 1 2011 Zynga IPO could raise $2 billion, file Wed: source Tue, Jun 28 2011 UPDATE 5-Zynga IPO could raise $2 bln, file Wed -source Tue, Jun 28 2011 Analysis & Opinion Luxury real estate: How to snag a deal on a foreclosure or short sale Raw deal: Why Groupon might be bad for business Related Topics Technology » Media » An online coupon sent via email from Groupon is pictured on a laptop screen in this November 29, 2010 file photo. Credit: Reuters/Fred Prouser By Alistair Barr SAN FRANCISCO | Tue Jul 12, 2011 1:07pm EDT SAN FRANCISCO (Reuters) - Groupon Inc offered its first car coupon on Tuesday, a sign the largest online daily deal company is expanding into bigger-ticket items. Groupon offered a $199 deal good for $500 off the purchase or lease of a new or pre-owned vehicle at LaFontaine Auto dealership in Detroit. Groupon, with more than 80 million members, usually offers discounts on smaller items, such as restaurants and spa visits. The company typically takes 50 percent of revenue generated by deals. Branching out into bigger purchases means that 50 percent cut will be bigger in dollar terms. "The prospect of opening up markets like new cars and leases is attractive," said Ben Edelman, an associate professor at Harvard Business School who has been critical of Groupon. "To the extent they can still take 50 percent revenue share that's more money." Groupon has done some other big-ticket deals recently, such as $500 off closing costs for real estate purchases, Edelman noted. The car offering may be more problematic, he added. "This voucher is for a very small portion of the cost of a car or lease, so it's basically an agreement to buy or lease a car from LaFontaine," Edelman said. "That's poor negotiating because the dealer could take advantage of that by offering the same car for more money." In many Groupon offers, like restaurants and spas, prices are posted already, so customers know what they are getting, Edelman noted. In the case of the car voucher, it may not be clear what the discount will be applied to, he explained. "They need to fix that before this part of the model can take off," Edelman said. Bob Milner, who runs LaFontaine Auto dealership, did not return phone calls or an email seeking a comment about the Groupon deal on Tuesday. Groupon filed to sell shares to the public last month, saying it hoped to raise at least $750 million. The company has been called into question by critics who say its business -- essentially a coupon service -- can be easily replicated both by startups and existing Web powerhouses. Google Inc has already begun such a service and Amazon.com Inc started a similar effort called AmazonLocal this month. (Reporting by Alistair Barr, editing by Matthew Lewis) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) Skepticallly wrote: Wow! So they are going to knock $500 off a car that is already marked up thousands and then negotiate to the same price. Car dealers are experts at the bait and switch. What a scam. Jul 12, 2011 1:24pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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