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See the best of Reuters photography. See more | Photo caption Srebrenica's dead Victims of the Srebrenica Massacre will be buried on July 11, marking the 17th anniversary of the massacre. Slideshow Running of the bulls Highlights from the San Fermin festival. Slideshow Oracle continues to add social media muscle with Involver deal Tweet Share this Email Print Related News Analysis: Microsoft loss reflects Web display ad world's woes Sun, Jul 8 2012 Facebook, Yahoo tie up, settle lawsuits Fri, Jul 6 2012 GM talking with Facebook about advertising again: sources Tue, Jul 3 2012 Twitter double outage blamed on bug Fri, Jun 22 2012 Twitter suffers sustained outage in hacker attack Thu, Jun 21 2012 Analysis & Opinion Tunisia’s Arab Spring turns to anxious summer Will Microsoft learn through self-flagellation? Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » The company logo is shown at the headquarters of Oracle Corporation in Redwood City, California February 2, 2010. Picture taken February 2, 2010. Credit: Reuters/Robert Galbraith By Gerry Shih SAN FRANCISCO | Tue Jul 10, 2012 7:54pm EDT SAN FRANCISCO (Reuters) - Oracle Corp said Tuesday it had acquired social marketing firm Involver, notching the third deal in as many months in a red-hot area for enterprise software makers. Terms of the deal were not disclosed. San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook. "Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers' needs," Oracle said in a statement. Oracle, the world's No. 3 enterprise software provider, has aggressively fleshed out its social media capabilities in recent months, beginning in May with a deal for Vitrue, a social media engagement service. The following month, Oracle acquired Collective Intellect, a social media analytics company. Even though Facebook's troubled IPO in May cast some doubt over consumer social media, deals in the enterprise sector have continued at a scorching pace. Salesforce.com Inc snapped up social media advertising firm Buddy Media in a $689 million tie-up in June, while Microsoft Corp acquired workplace collaboration software maker Yammer for $1.2 billion in July. (Reporting by Gerry Shih) Tech Deals Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Global Deals Review Inflows Outflows Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. 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