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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared U.S. missile shield holding up nuclear deal: Putin 6:31am EST Employers see uptick in hiring in 2010 8:09am EST Obama says U.S. will pursue plane attackers | Video 8:15am EST Pro-government rallies reported across Iran | Video 9:44am EST Thousands mourn Pakistan bomb victims | Video 8:43am EST "Dead" man wakes up under autopsy knife 17 Sep 2007 Older white women join Kenya's sex tourists 26 Nov 2007 Italy toy store opens at 4 a.m. to help frantic mother 26 Dec 2009 Oklahoma firm recalling beef products in six states 26 Dec 2009 Man jailed for eating rare tiger 22 Dec 2009 Pictures Pictures of the year: Technology A look at the year's best science and technology photos. Slideshow Microsoft pegs China search market as top priority Melanie Lee and Huang Yuntao SHANGHAI Tue Dec 29, 2009 4:22am EST Related News UPDATE 2-Competition, regulation threaten high-flying Tencent Wed, Nov 11 2009 China's search mkt grows 38 pct in Q3-research firm Wed, Oct 28 2009 Baidu's rare stumble offers rivals opportunities Tue, Oct 27 2009 China authors say Google violated copyrights Thu, Oct 22 2009 Google appoints China sales head to replace Lee Fri, Sep 4 2009 SHANGHAI (Reuters) - China is a vital market for Microsoft's Web search business, as it chases leaders Baidu Inc and Google in the world's biggest Internet market, the world's largest software maker said. Media | China Since launching its English-language Bing search site in June, Microsoft has been gaining steady share in the United States, with 10.3 percent in November versus 17.5 percent for Yahoo and 65.6 percent for dominant player Google, according to comScore. Microsoft hopes to get off to a similar fast start with its Chinese-language Bing site, which is still in its beta phase following a low-key launch in June. "Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft," the company said on Tuesday in emailed responses to questions from Reuters. "We specially set the search technology center in China to get a deeper understanding of what Chinese users need, to be able to deliver the best product to them." China's Internet market is a hot spot for global search companies looking to expand overseas, but localization issues and tough domestic competition have made it tough to crack for global titans such as Yahoo, eBay and Amazon. China is home to the world's largest Internet market by users at more than 350 million. China's search market was worth 2 billion yuan ($293 million) in the third quarter, up 38 percent, with homegrown leader Baidu well ahead with 63.9 percent followed by Google at 31.3 percent, according to research firm Analysys International. "Google is taking a big share of (the China market), roughly 30 percent but it is not yet threatening Baidu. Bing is still very far away," said Credit Suisse analyst Wallace Cheung. Analysys analyst Jin Naili said users will need time to try out and get used to Bing before it has any chance of becoming a serious rival to any of the established players. But she added that since Microsoft launched Bing's China beta version in June, the number of users who have visited the site at least three times a month has increased 30 percent as of October. "Within one or two years, there could be large changes in China's search market," she said. (Additional reporting by Doug Young; Editing by Chris Lewis and Anshuman Daga) Media China Add a Comment More from Reuters Home prices flat after five months of gains NEW YORK (Reuters) - U.S. home prices were unchanged in October, according to the widely watched Standard & Poor's/Case-Shiller indexes released on Tuesday, indicating stabilization in the hard-hit housing sector though the figures dashed hopes for a sixth straight monthly increase. Consumer confidence at three-month high in December Employers see uptick in hiring in 2010 Wall Street little changed after consumer data | Video Pro-government rallies reported across Iran | Video Pilgrim's Pride bucks trend in classic turnaround » More Top News Taking a swipe at credit cards New legislation meant to protect consumers could be a "game changer" for the industry -- and not in a good way. Full Article Holiday spending perks up Video: Shoppers show holiday spirit Economy Are you ok getting "naked"? Full-body scanners can detect weapons under clothing but also expose passengers to operators. Should security trump privacy? Full Article Comments: Airport security technology TSA updates in-flight security rules U.S. © Copyright 2009 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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