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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Uproar over 'news story' ad on front page of LA Times AFP - Saturday, April 11 WASHINGTON (AFP) - - An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move. ADVERTISEMENT The advertisement, for the NBC television series "Southland," appeared on page one of the Times on Thursday. Although it was labelled "advertisement," the ad resembled a news story complete with a bold-type headline. According to the blog MediaMemo, more than 100 staffers at the newspaper signed a petition protesting the appearance of the fake news story ad on the front page. "We the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times," mediamemo.allthingsd.com quoted the petition as saying. "The NBC ad may have provided some quick cash, but it has caused incalculable damage to this institution," it said. "Placing a fake news article on A-1 makes a mockery of our integrity and our journalistic standards. "Our willingness to sell our most precious real estate to an advertiser is embarrassing and demoralizing," the petition said. The Times said about 70 readers had complained about the ad, which was published over the objections of the newspaper's editor, Russ Stanton. Publisher Eddy Hartenstein told the Times he had decided to run the ad despite protests from the newsroom because he was trying to ensure the newspaper's survival. "Because of the times that we're in, we have to look at all sorts of different -- and some would say innovative -- new solutions for our advertising clients," he said. The Los Angeles Times is owned by the Chicago-based Tribune Co., which declared bankruptcy in December. Like other US newspapers, the Times has seen a steep decline over the past year in print advertising revenue and has been forced to lay off hundreds of employees. Email Story IM Story Printable View Blog This Recommend this article 0 users recommend Sign in to recommend this article » Most Recommended Stories » Related Articles: Technology Skype founders 'looking to buy back company'AFP - 1 hour 33 minutes ago US-TECH SummaryReuters - Saturday, April 11 HP appeals patent dispute ruling, takes 2Q chargeAFP - Saturday, April 11 Microsoft, Yahoo! in search, ad talks: AllThingsDAFP - Saturday, April 11 Uproar over 'news story' ad on front page of LA TimesAFP - Saturday, April 11 Enlarge Photo The "Los Angeles Times" newspaper building in downtown Los Angeles. An advertisement dressed up as a news story on the front page of the Los Angeles Times has reporters at the newspaper fuming and the publisher defending the move. Most Popular – Technology Viewed UN sounds warning after Antarctica ice shelf rips French commandos storm yacht Harry Potter actor arrested over cannabis find US navy bears down on Somali pirates Selective abortion causes 32mln excess China males View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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