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See the best of Reuters photography. See more | Photo caption Never too old A look at seniors living life and proving that "you are as young as you feel." Slideshow Lindsay Lohan's woes Lindsay Lohan was arrested for leaving the scene of an accident in lower Manhattan. Slideshow Google seen taking Facebook's crown in U.S. display ads Tweet Share this Email Print Related News Google blocks YouTube clip only in Egypt and Libya Wed, Sep 12 2012 Facebook CEO's 'search' comments raise hopes, questions Wed, Sep 12 2012 Facebook CEO dangles search and mobile, shares rally Wed, Sep 12 2012 Facebook rules out share sale to cover tax bill Wed, Sep 5 2012 Analysis & Opinion Obama may find an exceptional friend in Facebook Facebookâ€™s stock slump could be self-reinforcing Related Topics Tech » Facebook » A photo of the Google Inc. logo is shown on a computer screen in San Francisco, California July 16, 2009. Credit: Reuters/Robert Galbraith SAN FRANCISCO | Wed Sep 19, 2012 10:20pm EDT SAN FRANCISCO (Reuters) - Google Inc is set to become the biggest earner in U.S. display ads this year, taking the No. 1 rank away from Facebook Inc and cementing its dominant presence in online advertising. Google's rising clout in display ads - the boxes with images and video found on websites -- has come on the back of growth in video advertising on its YouTube subsidiary, as well as mobile advertising through Admob, a company acquired by Google in 2009. This year, Google will claim 15.4 percent of display ad dollars, or $2.31 billion, compared to Facebook's 14.4 percent, or $2.16 billion, according to projections by eMarketer, a digital advertising research firm. But it added that publishers across the board have been bruised by weaker-than-expected display advertising demand this year as large brands withheld splurging on costly digital campaigns. Top display ad earners Google and Facebook were followed by Yahoo Inc, Microsoft Corp and AOL Inc, which all have advertising networks across their digital content properties. Facebook said this week that it would begin developing a mobile ad network that would allow advertisers to target ads using Facebook data across the web and not just Facebook's website. (Reporting by Gerry Shih; Editing by Edwina Gibbs) Tech Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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Other News on Thursday, 20 September 2012
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