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Ask Hollywood Wed, Aug 17 2011 Betty White voted America's most trusted celebrity: poll Tweet Share this Email Print Related News In campaign mode, Obama talks jobs in Midwest Mon, Aug 15 2011 Most Americans say U.S. on wrong track: poll Wed, Aug 10 2011 Analysis & Opinion It’s time India reposes faith in itself Evidence of a News Corp coverup mounts Related Topics Entertainment » Fashion » Oddly Enough » People » Royal Wedding » Betty White accepts the award for outstanding female actor in a comedy series for her role in ''Hot in Cleveland'' at the 17th annual Screen Actors Guild Awards in Los Angeles, California, January 30, 2011. Credit: Reuters/Mario Anzuoni LOS ANGELES | Thu Aug 18, 2011 11:29am EDT LOS ANGELES (Reuters) - Seems like former "Golden Girls" actress Betty White really does have the Midas touch. White, 89, is both the most popular and most trusted celebrity with Americans and the person most likely to drive up the business of a brand she might choose to endorse, according to a poll released on Wednesday. But the Reuters/Ipsos poll suggested that companies should stay away from Paris Hilton and Charlie Sheen if they want to promote their products. The socialite and reality TV actress, and the fired "Two and A Half Men" star topped the list of the most unpopular and least trusted personalities and were deemed most likely to damage any brands they choose to support. White, the only surviving member of the key cast members of TV's "Golden Girls" 1980s comedy, has enjoyed a career resurgence in the last few years as a saucy senior in films like "The Proposal" and the TV show "Hot in Cleveland". She also won an Emmy Award last year for hosting satirical sketch show "Saturday Night Live". White scored an 86 percent favorable opinion in the Reuters/Ipsos poll, beating Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood in the survey of the 100 most popular personalities. She easily edged out Britain's Duchess of Cambridge Kate Middleton (5th), Oprah Winfrey (6th), and U.S. first lady Michelle Obama (15th) in the most trusted personalities ranking. Some 44 percent of those questioned said they would be more likely to do business with a company if White endorsed it. At the other extreme, 54 percent of the 2,012 Americans questioned for the poll said they would trust a company less if it were endorsed by Sheen, with Hilton coming in second. Pop star Britney Spears, actor Mel Gibson and golfer Tiger Woods -- who lost several major endorsements after his 2009 sex scandal -- also fared badly. Below is a list of the top 10 most popular personalities with their "favorable" rating by percentage of voters. 1. Betty White ...........86 pct favorable 2. Denzel Washington .....85 pct 3. Sandra Bullock ........84 pct 4. Clint Eastwood ........83 pct 5. Tom Hanks .............81 pct 6. Harrison Ford .........80 pct tie 7. Morgan Freeman ........79 pct tie 7. Kate Middleton ........79 pct 9. Will Smith ............77 pct 10. Johnny Depp ...........76 pct Below is a list of the top 10 most unpopular personalities with their "unfavorable" rating by percentage of voters. 1. Paris Hilton ..........60 pct unfavorable 2. Charlie Sheen .........52 pct tie 3. Britney Spears ........45 pct tie 4. Kanye West ............45 pct 5. Arnold Schwarzenegger..44 pct 6. Tiger Woods ...........42 pct 7. Kim Kardashian ........38 pct 8. Mel Gibson ............33 pct 9. Donald Trump ..........31 pct 10. LeBron James ..........29 pct The full Reuters/Ipsos poll can be seen at www.ipsos-na.com/news-polls/ or here (Reporting by Jill Serjeant; Editing by Bob Tourtellotte) Entertainment Fashion Oddly Enough People Royal Wedding Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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