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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared Study suggests processed meat a real health risk 17 May 2010 Specter, Lincoln in jeopardy on big voting day 4:50pm EDT Thai government dismisses talks to end deadly protests | Video 10:27am EDT Republican Rep Souder admits affair, resigns 12:43pm EDT ABC rolls out 10 new TV series, bets big on drama 2:04pm EDT U.S. reverses stance on treaty to regulate arms trade 14 Oct 2009 Pesticides tied to ADHD in children in U.S. study 17 May 2010 Tarballs in Florida stoke fears of oil slick spread 4:51pm EDT Iran fuel deal would not fix nuclear issue-France 17 May 2010 UPDATE 1-BP siphoning off 40 pct of Gulf of Mexico oil leak 4:37am EDT Study suggests processed meat a real health risk 17 May 2010 Pesticides tied to ADHD in children in U.S. study 17 May 2010 U.S. reverses stance on treaty to regulate arms trade 14 Oct 2009 Apple's iPhone replaces BlackBerry for some bankers 17 May 2010 Republican Rep Souder admits affair, resigns 12:43pm EDT Thai government dismisses talks to end deadly protests | Video 10:27am EDT Modern Etiquette: Tips for dining for business success 17 May 2010 Argentine singer Cerati "suffers stroke" in Caracas 1:43pm EDT Obama rebukes Republicans for trying to block him 4:20pm EDT Tarballs in Florida stoke fears of oil slick spread 4:51pm EDT Professional social networking booming Tarmo Virki PARIS Tue May 18, 2010 1:36pm EDT Related News Viadeo looking for buys, opens U.S. office 1:56pm EDT LinkedIn appoints new board member 1:13pm EDT LinkedIn appoints new board member Mon, May 17 2010 Hate dropped calls? Talk to AT&T's Stankey Mon, May 17 2010 Hate dropped calls? Talk to AT&T's Stankey Fri, May 14 2010 Dan Serfaty, CEO of Viadeo, speaks during the Reuters Global Technology Summit in Paris May 18, 2010. Credit: Reuters/Stringer PARIS (Reuters) - Professional social networking companies are recovering well from the recession, boosted by a surge in members, and growth in fees from advertisers and recruiters. Technology | Media Membership of professional social networks like LinkedIn and Viadeo has bloomed since late 2008 as tens of millions of consumers from around the world have sought to widen their "safety networks" fearing worsening economies. "People spend less time on Facebook and more time on Viadeo during recession," Dan Serfaty, chief executive of the world's second largest professional social networking site Viadeo, said at the Reuters Global Technology Summit. Professional sites seek to distance themselves from social networks like Facebook, taking a more sober approach and giving members more control over their profiles. When economies have started to improve, advertisers and recruiters are returning to use the services, while continuing uncertainties over sustainability of the recovery and European economic problems are still boosting the take-up of services. "It is almost a perfect mix, you have this underlying fear, but at the same time the economy is still growing, so business with recruiters, advertisers is exploding," Serfaty said. He said this perfect mix could not last for long as consumers' continuing fears would hurt business growth. "The professional social networking industry is recovering very well," said Martin Olausson, director of digital media strategies unit at research firm Strategy Analytics. "Because of the recession a lot of people have updated their resumes and increased their professional networking activities in the last year," Olausson said. Janel Landon, who runs a small public relations consulting firm in Chicago, joined LinkedIn in late 2008 when the recession started to bite. She spends an hour each morning on LinkedIn and other social networking sites and sees high value in them. "It's a learning tool as much as it is a place to make new acquaintances," she said. GLOBAL ROAMING DEAL ON HORIZON? Viadeo CEO Serfaty said when the professional social networking market matures he expects key players to sign agreements which would enable access to other networks from within their own service. "My bet is there will be a kind of roaming agreement at some point, like in the telecoms world," Serfaty said, but added this would not happen any time soon. "It's too early, everybody is fighting for market share. You do it when market share has been established." LinkedIn said there are around 500 million professionals who could become its members. This compares with some 100 million members in professional social networks today. LinkedIn has more than 65 million members, compared with some 30 million members of Viadeo. LinkedIn is among the Web's fastest-growing social networking sites along with Facebook and Twitter, fueling speculation that it is positioning itself for an initial public offering. An IPO "is not in the front of mind," CEO Jeff Weiner told the Reuters Global Technology Summit in San Francisco. At the last Viadeo board meeting, investors said unanimously it was not time to think about going public yet, Serfaty said, adding he would likely ask the board again in two years' time. LOOKING FOR BUYS, HIRES LinkedIn is primarily looking for smaller deals that could provide important technology or talented staff. Weiner said LinkedIn was growing its number of users fast enough that acquiring another social network was not necessary. "The larger the network, in theory the more valuable the network. But we're in a very strong organic trajectory right now," Weiner said. Viadeo's Serfaty said he was actively looking for acquisitions to expand its business in its key markets of China, India and Latin America. LinkedIn said it will have 900 employees by the end of the year, up from about 500 at the start of the year, while Viadeo aims to almost double its staff to 350 by the end of the year from around 200. (Additional reporting by Alexei Oreskovic in San Francisco; Editing by Jon Loades-Carter) Technology Media Comments See All Comments (1) | Post Comment May 18, 2010 4:29pm EDT Yes.what you said is true to large extents. Who says, many social websites are in low volume,local viewers,and low profits. You are aware of it, for whom, for whom, finance these social websites. Many advertisements,continuous cash flow, more revenue from other sources, like selling birth day cards, conducting seminars, get together after collection some appreciable amounts from sponsors, and from participants. hereafter, we can not live without social websites. mdspatsy Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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