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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Bernanke speech gives Wall Street small lift 2:21pm EST French scientists create skin fast from stem cells 01 Dec 2009 Dubai gov't ring-fences key assets, shares tumble 2:30pm EST U.S. bank bailout estimate cut by $200 billion 8:25am EST Iran opposition renews protests, clashes with police 3:12pm EST Iran opposition renews protests, clashes with police 3:12pm EST Consumer group reviews Zhu Zhu pet toys 11:12am EST Quarter in U.S. foreclosure plan late on payments 05 Dec 2009 U.S. moves to curb emissions, aids U.N. climate talks | Video 2:49pm EST U.S. bank bailout estimate cut by $200 billion 8:25am EST Delay in Barnes & Noble's Nook seen as setback Phil Wahba NEW YORK Mon Dec 7, 2009 2:03pm EST Related News UPDATE 2-Delay in Barnes & Noble's Nook seen as setback 2:01pm EST Borders shares fall sharply on e-reader fears Wed, Dec 2 2009 Amazon says Kindle sales hit monthly record in Nov Mon, Nov 30 2009 Barnes & Noble delays Nook shipments to stores Sun, Nov 29 2009 EReaders, price war weigh on Barnes, Borders Tue, Nov 24 2009 NEW YORK (Reuters) - Efforts by Barnes & Noble Inc to get its Nook electronic reader into customers' hands suffered another setback on Monday, when the bookseller said it was postponing the in-store debut of the device until early 2010 to fulfill orders already received. Barnes & Noble said just eight days ago that it would ship the newly launched Nook to its highest-volume stores on December 7 to allow customers to buy an e-reader and take it home. For now, only demonstration models are available in stores. While analysts caution further delays could steer wavering e-reader buyers to rivals, such as the Kindle e-reader from Amazon.com and Sony Corp's Daily Edition device, they do not expect this latest snag to hurt Nook's market share in any lasting manner. "You'll have some people thinking the Nook is the ideal holiday gift but they might look at a Kindle instead," said James McQuivey, a media analyst at Forrester Research. But the Nook's unique features and the loyalty of Barnes & Noble customers will inure it against a backlash, he said. Because the Nook allows users to download books from public libraries and from other sources, unlike the Kindle which only allows downloads from Amazon, customers are willing to wait, Gartner Vice President Allen Weiner said. "The products are apples and oranges," said Weiner. "I don't know that the (Nook's) benefits have been marketed properly." A spokeswoman for Barnes & Noble said the delays stemmed from high demand, not any production snafus. "For all the pre-orders, we have a commitment to customers to fulfill those orders on a first-come, first-served basis so we decided to hold off providing inventory to the stores until after the holidays," spokeswoman Mary Ellen Keating said. Keating declined to say how many pre-orders the company had received for the Nook or how many have been delivered. Amazon said in November that the Kindle posted its best sales yet that month. Barnes & Noble shares fell 62 cents, or 2.9 percent, to $20.99 early Monday afternoon. PATIENT TO A POINT Retail experts have said e-readers -- which allow readers to use light, tablet-like devices onto which digital copies of books, magazines and newspapers can be downloaded -- will be a hot gift item this year. But patience with the Nook's woes could wear thin. "You really can't afford many more delays, especially because next year it's going to heat up," McQuivey said, referring to a slew of e-readers expected to be introduced at next month's CES conference in Las Vegas hosted by the Consumer Electronics Association. Barnes & Noble is not the only one struggling to meet demand. Last month Sony said heavy demand for the Daily Edition meant shipments could not be guaranteed in time for the holidays. Last holiday season, Amazon was dogged with similar supply issues. Barnes & Noble, which launched its e-reader in late October, said last month that it had sold out of the Nook because of strong demand. It has been scrambling to get the $259 devices into the hands of customers who ordered them before November 20. The bookseller has said orders placed after that date will not be filled until January. Barnes & Noble's Keating said the company would only disclose after the holidays how long it will need to work through its order backlog. Borders Group Inc has not yet released its own e-reader but is expected to disclose its plans next month. (Reporting by Phil Wahba; Editing by John Wallace and Richard Chang) Add a Comment More from Reuters Bernanke says economy improving, faces headwinds WASHINGTON (Reuters) - Federal Reserve Chairman Ben Bernanke said on Monday the shell-shocked U.S. economy has improved, but cautioned that the recovery remains fragile and the jobless rate may remain elevated for some time. Bernanke speech gives Wall Street small lift TARP money may be used to cut deficit, boost jobs: Obama | Video Obama stands by Bernanke Fed nomination: White House U.S. charges Chicago man in 2008 Mumbai attack U.S. moves to curb emissions, aids U.N. climate talks | Video » More Top News 192 nations try to reach a deal Will the presence of over 100 world leaders help iron out an ambitious deal at the largest climate meeting in history? Full Article Climate experts address questions Live from Copenhagen: Have your say Climate Conference Close to bursting? Speculative fervor has returned to the marketplace now that the crisis has abated. Veteran Wall Street economist Henry Kaufman picks the bubbles that are ready to burst. Full Article Video: Will gold still sparkle in 2010? 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