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Credit: Reuters/Kim Hong-Ji By Jeremy Wagstaff SINGAPORE | Thu Nov 8, 2012 6:03am EST SINGAPORE (Reuters) - Google launched a service on Thursday it hopes will push millions of people in the developing world to access the Internet - and Google's ads - via basic mobile phones. Google is launching the service, called Free Zone, first in the Philippines via local carrier Globe Telecom. The service allows phones with an Internet connection but limited functionality to access basic Google products like search, email and its social networking service Google+ for free. Users could access websites that show up in Google's search results for free, but any website outside those results would prompt an invitation to subscribe to the mobile operator's data plan. "It's aimed at the next billion users of the Internet, many of whom will be in emerging markets and encounter the Internet first on a mobile phone, without ever owning a PC," AbdelKarim Mardini, product manager for Google, told Reuters. Google and Globe hope that by offering a free layer of services they will entice users of so-called feature phones to move beyond just making phone calls and sending SMS messages to sign up for Internet services. Such services are more lucrative for carriers. Google makes most of its money through ads on web pages. It says it plans to roll out the service in other countries soon. While developing countries like the Philippines have been enthusiastic early adopters of cellphones, there are still millions who either use phones too basic to be used for Internet services, or who are reluctant to shell out for more expensive services. Phones running Google's Android operating system now account for three quarters of all smartphones shipped, according to consultancy IDC. But that still leaves a lot of phones. The GfK Group, a research company which measures consumer habits, reported in September that while smartphone sales are growing rapidly in Southeast Asia, the more basic feature phones still outnumber their more expensive counterparts. The Philippines, for example, saw a three-fold growth of smartphones in the 12 months up to September, but despite boosting their share, such devices still accounted for only 24 percent of all mobile phones. Globe and Google are not the only players in the Philippines to target non-smartphone users by offering them a cheaper way to access Internet services. Since launching a pared down Internet service last year, for example, Globe rival Smart Communications said the half million users who signed up spent 150 percent more on average per month than its other subscribers. (Editing by Robert Birsel) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) realjjj wrote: Edition: U.S. Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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