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Saturday, 1 December 2012 - Zynga shares slide after privileged status with Facebook ends |
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See the best of Reuters photography.  See more | Photo caption  Surrealism of Sandy The altered landscape in the aftermath of Sandy.  Slideshow  Asian couture Collection highlights from the Asian Couture shows.   Slideshow  Sponsored Links Zynga shares slide after privileged status with Facebook ends Tweet Share this Email Print Related News Facebook, Zynga revamp partnership Thu, Nov 29 2012 Facebook stock jumps 12.6 percent as share lockup expires Wed, Nov 14 2012 Zynga overhauls upper management as CFO departs Tue, Nov 13 2012 Analysis & Opinion Meeting Mrs. Arafat The Facebook Doctrine Related Topics Tech » Hot Stocks » Asian Markets » Media » Facebook » The corporate logo of Zynga Inc, the social network game development company, is shown at its headquarters in San Francisco, California April 26, 2012. Credit: Reuters/Robert Galbraith Fri Nov 30, 2012 11:17am EST (Reuters) - Shares of gaming company Zynga Inc fell as much as 10 percent, a day after the "Farmville" creator reached an agreement with Facebook Inc that reduces its dependence on the social networking giant. The companies reported in regulatory filings on Thursday that they have reached an agreement to amend a 2010 deal that was widely seen as giving Zynga privileged status on the world's No.1 social network. Zynga gets a freer hand to operate a standalone gaming website, but gives up its ability to promote its site on Facebook and to draw from the thriving social network of about 1 billion users. "Although Zynga investors have reacted negatively to Thursday's announcements so far, we view them as a long-term positive for both companies," Wedbush Securities analyst Michael Pachter said in a note to clients. "Zynga now has an advantage to offer more payment options which could result in additional subscribers who are not Facebook users," he said, maintaining his "outperform" rating and price target of $4 on the stock. Both internet companies have been trying to reduce their interdependence, with Zynga starting up its own Zynga.com platform, and Facebook wooing other games developers. In recent quarters, fees from Zynga contributed 15 percent of Facebook's revenue, while Zynga relies on Facebook for roughly 80 percent of its revenue. Francisco-based Zynga's shares were down 7 percent at $2.44 in morning trading on the New York Stock Exchange on Friday. Facebook shares were down more than 1 percent at $26.98. (Reporting By Aurindom Mukherjee in Bangalore; Editing by Don Sebastian) Tech Hot Stocks Asian Markets Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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