The Freeland File
Aerospace & Defense
Global Market Data
Lucy P. Marcus
The Great Debate
Macro & Markets
Lipper Awards 2012
Personal Finance Video
Our best science photos of 2012
The year that was in science and technology images. Slideshow
Analysis: Boehner has few options in fiscal cliff mess
20 Dec 2012
First major storm of winter pelts Midwest
20 Dec 2012
Boehner abandons fiscal cliff plan as Republicans balk
20 Dec 2012
Stock futures drop after Boehner "cliff" vote falls short
NASA posts YouTube video debunking Maya 'Armageddon'
20 Dec 2012
Republicans put squeeze on Obama in ”fiscal cliff” talks
Connecticut gun rampage: 28 dead, including 20 schoolchildren
U.S. ”fiscal cliff” talks turn sour, Obama threatens veto
Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption
Prepping for the apocalypse
"Preppers" work to be self-sufficient for threats like nuclear war, natural disaster, famine and economic collapse. Slideshow
Miss Universe pageant
Highlights from the Miss Universe pageant in Las Vegas. Slideshow
Facebook tests charging users to send certain messages
Instagram tests new limits in user privacy
Wed, Dec 19 2012
Yahoo CEO Mayer revamps email in first big product move
Tue, Dec 11 2012
SEC wrestles with Internet age in Netflix case
Fri, Dec 7 2012
In brewing rivalry, Instagram trims ties to Twitter
Wed, Dec 5 2012
Student group takes Facebook privacy gripes to court
Tue, Dec 4 2012
Analysis & Opinion
Instagram unleashes a thousand words
Most people don’t care about their digital privacy
The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny May 16, 2012.
Credit: Reuters/Valentin Flauraud
By Alistair Barr
SAN FRANCISCO |
Thu Dec 20, 2012 4:35pm EST
SAN FRANCISCO (Reuters) - Facebook Inc unveiled a test on Thursday that charges users to send certain types of messages through the social network, the latest example of the company looking for new sources of revenue and profit.
Until now, Facebook's messaging system sends the most-relevant messages, including those from users' Facebook friends, into an Inbox and siphons off less-relevant messages, such as potential spam, in an "Other" folder.
"Today we're starting a small experiment to test the usefulness of economic signals to determine relevance," Facebook said. "This test will give a small number of people the option to pay to have a message routed to the 'Inbox' rather than the 'Other' folder of a recipient that they are not connected with."
A Facebook spokesman said the charge for the test is $1 per message, but added that the company is still looking for the "optimum" price. Users can only receive one of these paid, re-routed messages per week, he noted.
The company said its test service may be useful in certain situations, such as allowing users to send a message to someone they heard speak at an event but are not friends with, or contacting someone about a job opportunity.
Facebook, which went public earlier this year, is under pressure from Wall Street to find new sources of revenue and profit. The company has responded with a series of new services and tests in recent months. In September, the company said it would start charging merchants to run offers on its social network.
The test messaging service is similar to the InMail service from LinkedIn Corp, the professional networking rival to Facebook, which lets users with high-end subscriptions send messages to other LinkedIn members outside their networks.
"For the receiver, this test allows them to hear from people who have an important message to send them," Facebook added.
(Reporting by Alistair Barr; Editing by Dan Grebler)
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.