InfoAnda - Web privacy rules turn poachers into gamekeepers |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Iran police clash with Mousavi backers | 18 July 2009
Egypt's Mubarak back in court over protester deaths | | 7 September 2011
Capsule reviews: `Ice Age' and other films | 27 June 2009

Indonesia police, militants clash in Aceh province | 5 March 2010

Forum Views () Forum Replies ()

Read more with google mobile : Web privacy rules turn poachers into gamekeepers |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (1) Follow Reuters Facebook Twitter RSS YouTube Read Obama takes a shot at Supreme Court over healthcare | 02 Apr 2012 Wells Fargo opens business for the ultra-wealthy 02 Apr 2012 REFILE-Oprah admits "101 mistakes" with OWN, vows to go on 02 Apr 2012 California campus slayings suspect was upset with college: police chief | 10:53am EDT Top JP Morgan banker quits after market abuse fine 11:16am EDT Discussed 359 Obama confident Supreme Court will uphold healthcare law 266 Poll: Americans angry with Obama over gas prices 189 Supreme Court weighs all-or-nothing on healthcare law Watched High hopes for Dutch car plane Mon, Apr 2 2012 Traditional Chinese medicine gets 21st century makeover Mon, Apr 2 2012 A new Titanic rises in Belfast Fri, Mar 30 2012 Web privacy rules turn poachers into gamekeepers Tweet Share this Email Print Related News U.S. regulators push for online "do not track" system Mon, Mar 26 2012 Special Report: Chinese firm helps Iran spy on citizens Thu, Mar 22 2012 Analysis & Opinion The recession killed journalism â€“ and saved it Euro zone should beware the “F” word Related Topics Tech » Media » Facebook » By Claire Davenport BRUSSELS | Tue Apr 3, 2012 5:14am EDT BRUSSELS (Reuters) - When you 'like' something on Facebook or read an online newspaper, perhaps a dozen or more companies are squirreling away data on your tastes, your habits, whether you're male or female, old or young, gay or straight. They mean no harm. They just want to give you, the customer, exactly what you want - it's the grandfather of all business slogans. Their dilemma, now regulators' noses are twitching, is how to serve you, and serve themselves, when what you want is to be left alone. There are thousands of analytics companies, audience targeters, ad brokers, ad exchanges and the like that can collect and sell data-based services on internet users for 5,000 euros a time to big brands, which then buy ad space where their potential customers might be lurking. You only know these trackers are at work if you read the fine print. The New York Times has a disclaimer saying it hires WebTrends and Audience Science to interpret its readers' interests, and Britain's Guardian newspaper says it pays Criteo and Quantcast, among others, to do the same. Sometimes a website can sell ad space to, for example, a luxury hotel, within three seconds of knowing a person with a penchant for spa breaks is on their site. The website running the ad earns money when people click on it. It is their lifeblood. "There is no way websites will survive without targeting," said Kimon Zorbas from the Internet Advertising Bureau, an online ad lobby in Brussels. Analysts estimate that targeting has almost tripled what brands pay websites to run their ads. In the United States, online ad revenue was just shy of $15 billion in the first half of 2011, 23 percent higher than the previous year. Figures for the European Union are harder to come by. In Europe, outfits like Nugg.ad, which serve big brands such as L'Oreal and Eastman Kodak Co, place small parcels of code, or "cookies", on a site visitor's computer so they can see what kind of content a person clicks on. Then they write algorithms that make assumptions about what people might buy online. L'Oreal thus increased its ability to reach their ideal buyer by 168 percent, according to figures from Nugg.ad. Now regulators want to put the brakes on tracking. CONSUMER CHOICE The United States and the European Union both say they want people to choose whether ad firms can collect their data or not, but disagree over how much choice readers should have. European regulators want companies to seek explicit consent for tracking, while the United States is happy to leave the initiative with the web user. The EU agreed new rules on internet privacy in May last year, putting the onus on member states to ensure that companies store user data only if the user is provided with "clear and comprehensive information" about the purposes of and access to that data and has given their consent. The ePrivacy Directive does not give any guidelines as to what constitutes user consent, but says that cookies, unless "strictly necessary for the delivery of a service requested by the user", cannot be placed without it. Many countries are struggling to put the rules into effect. In Britain, the regulations allow for consent to be signified by future browser settings that have yet to be introduced, and companies have been given until May 28 this year to comply. In Germany, regulators are not that far along. They are trying to please the EU without turning the Internet into a jungle of pop-ups. "We have a big problem matching regulatory demands with technical practicalities," said Ninja Marnau, a lawyer from the data protection commissioner's office in Schleswig-Holstein. "This is operationally and technically a nightmare," said Phil Lee, a lawyer from Field Fisher Waterhouse. Based in London, Lee is advising companies in the United States and EU on how to walk the tightrope of satisfying EU requirements without going much further than the U.S. standard. Given the choice, nearly half of web users in the United States and Britain want some distance between their data and ad companies, surveys by analytics firms show. And the job of developing a tool to give users cover from prying ad firms has fallen to the companies that benefit from the services of the ad firms. The poachers are now guarding the grouse. Up to 50 blue-chip companies from Facebook to Walt Disney Co are holding weekly conference calls with a handful of data privacy experts on how users can turn off targeting and how companies can get the regulators off their backs. Collectively, they are part of the World Wide Web Consortium (W3C), and European regulators have given them until June to deliver something called Do Not Track, a tool first developed by Mozilla's Firefox, one of the world's leading web browsers. Aleecia McDonald from Mozilla, who co-chairs the W3C's tracking group, said she does not know if they will have the application nailed down by June. The group is trying to invent a tool that covers all kinds of tracking "to end the arms race" between tracking developers and regulators. WINNERS AND LOSERS In the meantime, companies who depend on the Web for a significant portion of their business are left wondering how painful Do Not Track will be. Nugg.ad said it was impossible to say how much revenue would be lost if some regulators get their way and people are forced to choose whether a website can track them or not, "but it could definitely hurt our business". European regulators' insistence on explicit consent to tracking could mean that those who simply forget to switch it on are out of companies' targeting reach for good, McDonald said. Until now retailers have enjoyed almost unfettered access to the 75 percent of European consumers that have Internet access, and they fear an effective shrinking of the market. In 2012, online sales in Europe are forecast by the British-based Centre for Retail Research to grow by 16.1 percent to 233 billion euros. McDonald said it was likely that the overall rate of using Do Not Track would be higher in the European Union than in the United States. There are already products to shield consumers from trackers, some as standalone software or as add-ons to browsers, and Nugg.ad's Chief Executive Stephan Noller said the firm had already noticed a slightly higher likelihood among European users to switch some tracking off. Ironically, there is one form of tracking, geolocation - perhaps the most invasive of all, since it knows where you live, work, eat and play - that could come through the tighter regulation relatively unscathed. "Because where someone is located may affect how they are treated under law," said Mozilla's McDonald. (Editing by Will Waterman) Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) Nullcorp wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Tuesday, 3 April 2012
Annan says Syria agrees to April 10 peace deadline |
Argentina chides Britain on Falklands war anniversary |
Quake hits Mexico, no major damage reported |
France deports Islamist militants, imams amid crackdown |
Once cautious Brotherhood gambles on Egypt presidency |
News Corp faces proxy call for independent chairman |
Germany risks tax deal defeat after Swiss warrants |
Loeb's hedge fund launches site in war with Yahoo |
NYSE to open new CFD derivatives market |
Bruce Willis and second wife welcome baby girl |
Art is world's greatest currency, says Hirst |
Sandler's Jack and Jill goes downhill at Razzies |
Japan holds off on decision to restart reactors |
Colombian rebels free captives held for over a decade |
Netanyahu delays eviction of West Bank settler house |
Myanmar president says by-elections very successful |
China detains 22 after Inner Mongolia protest: group |
Annan says Syria agrees to April 10 peace deadline |
Obama, Mexico's Calderon vow more drug crime cooperation |
Blaze at Moscow skyscraper set to be Europe's tallest |
Mexican front-runner vows swift drop in drug violence |
Apple's iPad tops Consumer Reports' list despite heat issue |
Australian court rules Google liable for misleading ads |
Olympus may try to tough out scandal without help |
Google to grow display, mobile ad businesses in China |
U.S. investigates possible Internet threat to NYC |
DirecTV complains to FCC over Tribune dispute |
Trailer for Whitney Houston's final film debuts |
Iran says could hit U.S. if it came under attack: paper |
Saudi to maintain oil supply if U.S. draws stocks |
U.S. puts $10 million bounty on Pakistan militant; India pleased |
Russia's UTair grounds ATR 72-200 planes after crash |
France's Sarkozy seen losing runoff despite gains |
Rivals reach deal to end power crisis in Gaza |
Thailand fears further attacks after bombs in south |
RIM launches software to accommodate Apple users |
Apple shares to soar to $1,001, says analyst |
TripAdvisor complains about Google to EU regulators |
Web privacy rules turn poachers into gamekeepers |
Research in Motion sued by NXP over patents |
EU probes Motorola after Microsoft, Apple complaints |
Banking, shopping and job hunting online |
ARM, Gemalto and G&D tie up on mobile security |
Palin pans Julianne Moore in Game Change film |
Woman in Black horror film to return in follow-up |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01