Third of American texters prefer to be reached via SMS than call
Washington, DC, United States
September 19, 2011 02:22 pm EDT
Lifestyle And Leisure, Consumer Issue, Science And Technology, Technology, Arts, Culture And Entertainment, Mass Media
A growing number of Americans who use SMS to communicate prefer to be reached via text messaging than voice call based on a survey of the Pew Research Center, which studies U.S. trends.
In the phone survey of 2,277 adults ages 18 and older that the center conducted for its Internet & American Life Project, 31 percent of heavy texters said they would rather be contacted by SMS than by voice call.
Those who preferred talking over the mobile phone comprise 53 percent of the number of text senders.
The profile of a heavy texter is one who sends at least 50 SMS per day, according to the study.
The survey also found that adults aged between 18 and 24 send an average 109.5 SMS daily.
The survey was conducted from April 26-May 22, 2011, and included 755 cell phone interviews.
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