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See more | Photo caption Siberia's air 911 For thousands of people in Siberia, air evacuation is the only way they can get emergency medical treatment. Slideshow Yom Kippur Yom Kippur, the Jewish Day of Atonement. Slideshow Yahoo CEO fleshes out plans, new CFO named Tweet Share this Email Print Related News Yahoo names new CFO as Mayer fleshes out plans Tue, Sep 25 2012 Google starts Nexus 7 tablet, content sales in Japan Tue, Sep 25 2012 Google shares hit record high, find favor on Street Mon, Sep 24 2012 Why are 5 million kids on Facebook if it doesn't want them? Wed, Sep 19 2012 Facebook CEO's 'search' comments raise hopes, questions Wed, Sep 12 2012 Analysis & Opinion Why I won’t be getting an iPhone 5 Related Topics Tech » Media » Yahoo! Chief Executive Marissa Mayer listens in a Startup Battlefield session during TechCrunch Disrupt SF 2012 at the San Francisco Design Center Concourse in San Francisco, California September 12, 2012. Credit: Reuters/Stephen Lam SAN FRANCISCO | Tue Sep 25, 2012 8:56pm EDT SAN FRANCISCO (Reuters) - New Yahoo Inc CEO Marissa Mayer laid out broad goals for the Internet giant in her first companywide address Tuesday, and received an enthusiastic reception from a workforce that has faced years of uncertainty and management turmoil. Mayer mainly sketched broad visions rather than concrete details for her turnaround strategy, according to several people familiar with what was said in the tightly controlled meeting. But her personal credibility as a long-time senior Google Inc executive, combined with some recent morale-boosting moves such as providing new iPhones and free food for employees, have had a dramatic and positive impact on the "vibe" at the company, one of the people said. Speaking at Yahoo's Sunnyvale, California headquarters, Mayer stressed the importance of personalizing Yahoo's Web services and adapting the company's products to mobile devices, AllThingsD reported. Although her speech touched on frequently mentioned industry themes, Mayer's delivery nonetheless won spontaneous applause from the workforce, according to a second person with knowledge of the company meeting. "It was some of the same types of lines that had been said before, but people believe it now," said the person, who declined to be identified because the information is private. After a steady stream of occasionally embarrassing reports, Yahoo in recent months has clamped down firmly on leaks to the press. Attendees at Tuesday's assembly were instructed to shut their laptops during Mayer's address. Yahoo declined repeated requests for comment. Mayer first presented her strategy to Yahoo's board in meetings last week, outlining plans to bring back advertisers and expand the company's user base, said a third source, who declined to be identified because the information was not public. Yahoo also announced that it appointed as its new chief financial officer Ken Goldman, formerly CFO at cybersecurity software firm Fortinet. The appointment comes two months after Yahoo's board tapped Mayer to restore a household Internet name overshadowed by rivals like Facebook Inc and Google in recent years. Yahoo remains one of the world's most popular websites, with more than 700 million monthly visitors who use products like its email service and read its news pages, according to the company. But Yahoo's revenue has stagnated as online display advertising prices have fallen and as it faces competition from Facebook and Google. Mayer, Yahoo's third CEO in about a year, arrived after a tumultuous period in the company in which former CEO Scott Thompson resigned after less than 6 months on the job over a controversy over his academic credentials. Yahoo co-founder Jerry Yang had also stepped down as CEO, and an internal reorganization eliminated thousands of jobs. Mayer's latest hire, Goldman, replaces Tim Morse, who served last year as interim Yahoo CEO while the company underwent another episode of leadership turmoil. BOOST MORALE, SCANT DETAILS Since taking the helm, Mayer has sought to boost morale at the nearly two-decade-old Internet company, eliminating corporate bureaucracy and introducing perks such as free cafeteria food and state-of-the-art smartphones for employees that are standard fare at other Silicon Valley Web companies. But Mayer has so far offered scant details about her plan to revive revenue growth and to expand its audience - a challenge that has frustrated a string of her predecessors as well as countless shareholders. Many analysts and investors believe Mayer will renew Yahoo's focus on Web technology and products rather than beefing up online content, as appeared to be the mission during interim CEO Ross Levinsohn's brief tenure. That has raised concerns among some investors that Mayer will embark on an expensive acquisition spree. Mayer assuaged some of those fears last week when Yahoo closed the sale of half of its stake in Chinese Internet company Alibaba Group. Yahoo said it would give shareholders $3 billion of the deal's $4.3 billion in after-tax proceeds. (Reporting by Peter Lauria, Alexei Oreskovic and Gerry Shih; Editing by Richard Chang) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) ChitFromChinola wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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