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See the best of Reuters photography. See more | Photo caption Chavez victorious Hugo Chavez scored a comfortable election victory over Henrique Capriles, that could extend his rule to 20 years. Slideshow David Blaine electrifies Magician David Blaine stands on a 20-foot-high platform, channeling one million volts of electricity through tesla coils for 72 hours. Slideshow Wal-Mart, Amex team up on card for lower-income shoppers Tweet Share this Email Print Related News Walmart says union's LA protest has no impact Thu, Oct 4 2012 U.S. Starbucks stores get Square mobile pay in November Thu, Oct 4 2012 Tesco halts sales slide at great cost while rivals gain Wed, Oct 3 2012 Dean Foods says exploring Morningstar sale Wed, Sep 26 2012 Staples plan falls short of expectations, shares drop Tue, Sep 25 2012 Analysis & Opinion A kirana of one’s own Related Topics Tech » 1 of 2. Re-useable Walmart bags are seen in a newly opened Walmart Neighborhood Market in Chicago in this file photo taken September 21, 2011. Credit: Reuters/Jim Young/Files Mon Oct 8, 2012 10:52am EDT (Reuters) - Wal-Mart Stores Inc and American Express Co have teamed up to provide financial services to customers who often do not have traditional bank accounts by offering a prepaid debit card called Bluebird. The Bluebird will allow for deposits by smartphone and mobile bill paying, with no minimum balance or monthly, annual or overdraft fees, the companies said on Monday. "Bluebird is our solution to help consumers who currently may be poorly served by traditional banking products," said Dan Schulman of American Express. "In an era where it is increasingly 'expensive to be poor,' we have worked with Walmart to create a financial services product that rights many of the wrongs that plague the market today." Shares of prepaid card companies Green Dot Corp and NetSpend Holdings Inc fell 18 percent and 7 percent, respectively On Monday. The entry of bigger players with deeper pockets into the lucrative prepaid card market has hurt business of the companies that pioneered these products. Wal-Mart, the world's largest retailer, has long tried to serve its lower-income shoppers who have little or no access to credit. It offers check-cashing at low rates and other services as it tries to appeal to shoppers without bank accounts. SW Retail Advisors founder Stacey Widlitz noted that dollar stores - which include Family Dollar and Dollar Tree - have been trying to wrestle market share from Walmart by adding more groceries and payment types. "But Walmart isn't lying down and taking it quietly," Widlitz said. "The Amex card is another way to appeal to the low-income consumer." Bluebird will be available next week online and in more than 4,000 Walmart stores in the United States, they said. American Express has been testing this program since late last year. Users will be able to put money onto the card through payroll direct deposit, remote check capture with a mobile application, with cash at a Walmart register, or by linking to a bank account. Cash withdrawals from American Express' ATM machines carry no fees or surcharges for customers enrolled in direct deposit. For those without direct deposit, withdrawals are $2. For out-of-network ATMs, each withdrawal is also $2 and additional operator fees may apply. Walmart has said in the past that about 85 percent of transactions at its U.S. stores are paid for with cash. Green Dot shares slid $2.24 to $10.61 on the New York Stock Exchange, while NetSpend was down 75 cents at $10 on the Nasdaq. Wal-Mart's shares gained about 14 cents and American Express shares were largely unchanged. (Reporting By Martinne Geller and David Henry in New York; Editing by Gerald E. 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