The Freeland File
Aerospace & Defense
Global Market Data
Lucy P. Marcus
The Great Debate
Macro & Markets
Lipper Awards 2012
Personal Finance Video
IRS finalizes new tax for medical devices in healthcare law
05 Dec 2012
Apple's shares swallow biggest loss in four years
05 Dec 2012
Military halts clashes as political crisis grips Egypt
Therapist declined temporary confinement for accused Colorado gunman: report
Guatemala detains McAfee, to expel him to Belize
Egyptian protesters breach presidential palace cordon
IRS aims to clarify investment income tax under healthcare law
Obama’s opening ”fiscal cliff” bid seeks debt limit hike, stimulus
Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption
Fishing for shark fin
The Ocean Sunset hunts sharks as well as other fish for their meat and fins off the cost of Canada. Slideshow
Princess Kate, Duchess of Cambridge, leaves the hospital. Slideshow
Facebook in talks to buy Microsoft ad technology: reports
In brewing rivalry, Instagram trims ties to Twitter
Wed, Dec 5 2012
Student group takes Facebook privacy gripes to court
Tue, Dec 4 2012
Facebook to share data with Instagram, loosen email rules
Wed, Nov 21 2012
Yahoo shares reach 18-month high as investors warm to new CEO
Mon, Nov 19 2012
UPDATE 4-Facebook stock jumps 12.6 pct as share lockup expires
Wed, Nov 14 2012
Analysis & Opinion
Indiaâ€™s political advertising goofs: sometimes theyâ€™re just mistakes
The Facebook Doctrine
Global Deals Review: 2011 Q3 »
Global Deals Review: 2011 Q2 »
Global Deals Review »
Inflows Outflows »
The sun sets on the entrance sign at Facebook's headquarters in Menlo Park, California, the night before the company's IPO launch, May 17, 2012.
Credit: Reuters/Beck Diefenbach
SAN FRANCISCO |
Thu Dec 6, 2012 2:32pm EST
SAN FRANCISCO (Reuters) - Facebook Inc is in negotiations with Microsoft Corp about acquiring advertising technology that could allow the social network displays ads on other websites, broadly expanding its advertising business, according to media reports on Thursday.
Facebook is in "serious" discussions with Microsoft about a deal to purchase Atlas Solutions, an ad-serving product that Microsoft acquired through its $6 billion acquisition of aQuantive in 2007, according to reports in the technology blogs Business Insider and AllThingsDigital on Thursday.
The deal could allow Facebook to significantly expand its advertising business by showing ads on third-party websites, mounting a challenge to Google Inc's DoubleClick ad network, said the reports, which cited anonymous sources.
The potential price for the acquisition was unclear, though Business Insider said the highest bid for Atlas in Microsoft's previous attempts to sell the business was $30 million.
Facebook and Microsoft representatives declined to comment.
Facebook, the world's No. 1 online social network with roughly 1 billion users, has been moving aggressively to bolster its advertising business with new capabilities, including ads on mobile devices and features that demonstrate the effectiveness of its ads to marketers.
Facebook currently generates 86 percent of its revenue, which totaled roughly $1.3 billion in the third quarter, from ads that appear on its own website.
Shares of Facebook were off 1.2 percent, or 33 cents, at $27.38 in midday trading on Thursday. Microsoft shares were up 7 cents at $26.73.
(Reporting By Alexei Oreskovic; Editing by Neil Stempleman)
Global Deals Review: 2011 Q3
Global Deals Review: 2011 Q2
Global Deals Review
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.