InfoAnda - Analysis: Yahoo CEO's comeback plan homes in on technology, not media |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Union wants ban on lithium batteries in cargo | 26 August 2009
Car bomb kills 16, wounds 40 in Baghdad | International | | 27 March 2009
Aussie actors steal spotlight in "Animal Kingdom" | 13 August 2010

Syrian rebels take airbase in slow progress toward Damascus | | 25 November 2012

Forum Views () Forum Replies ()

Read more with google mobile : Analysis: Yahoo CEO's comeback plan homes in on technology, not media |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Aerospace & Defense Investing Simplified Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Nader Mousavizadeh Lucy P. Marcus Nicholas Wapshott Bethany McLean Anatole Kaletsky Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Reihan Salam Frederick Kempe Christopher Papagianis Mark Leonard Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Video Editor's Choice Vineyard robot will prune like a pro A French engineer is offering wine-growers an efficient way to prune their vines without breaking their back - a robot designed to do it for them. Video Companies won't be early adopters of Windows 8 In vulnerable Greece, mosquitoes bite back Girls may not have riskier sex after HPV vaccination Follow Reuters Facebook Twitter RSS YouTube Read "Sickened" UCI strips Armstrong of Tour wins | 5:02pm EDT Putin flexes muscle in big test of Russia's nuclear arsenal 20 Oct 2012 Google says RR Donnelley filed draft earnings statement without authorization 18 Oct 2012 Obama and Romney meet for final debate as race tightens | 4:29pm EDT Russia's jailed punk rock band members sent to prison camps 1:56pm EDT Discussed 176 Obama gets second chance in debate rematch with Romney 118 Obama talks Libya and Biden’s swimsuit on ”Daily Show” 92 ”I take responsibility” for Benghazi, Clinton tells CNN Sponsored Links Analysis: Yahoo CEO's comeback plan homes in on technology, not media Tweet Share this Email Print Related News Mobile revolution, economy trip up tech giants Fri, Oct 19 2012 Google results miss; shares dive after premature report Fri, Oct 19 2012 Analysis: How long can Google's shares stay airborne? Wed, Oct 17 2012 Raine Group arrives in big way as Softbank's adviser Tue, Oct 16 2012 Exclusive: FTC moving closer to Google antitrust case - sources Fri, Oct 12 2012 Analysis & Opinion The billionaires next door Softbank-Sprint tie-up gets bad signal from market Related Topics Tech » Media » Related Video Yahoo CEO Mayer's comeback plan is all about tech not media 12:34pm EDT Yahoo! Chief Executive Marissa Mayer (L) smiles a Startup Battlefield session at TechCrunch Disrupt SF 2012 at the San Francisco Design Center Concourse in San Francisco, California September 12, 2012. Credit: Reuters/Stephen Lam By Nadia Damouni and Alexei Oreskovic SAN FRANCISCO | Mon Oct 22, 2012 2:59pm EDT SAN FRANCISCO (Reuters) - Marissa Mayer, who earned a reputation for decisive action and intensity during her 13-year stint at Google Inc, has spent her first months as Yahoo Inc CEO quietly moving the Internet pioneer back to its roots in technology. Long torn between whether it should focus on media content or on tools and technologies, Yahoo under Mayer is being positioned firmly in the latter camp, according to sources inside and outside the company. Her hires, acquisition musings, and other early moves hint at an ambitious, technology-driven comeback plan designed to revitalize aging but well-trafficked properties such as Yahoo Mail, Yahoo Finance and Yahoo Sports. Yahoo has been criticized for allowing these sites to stagnate - they look very much like they did five years ago, and do not have many bells and whistles to encourage users to spend more time on them. Mayer, 37, wants to make Yahoo's properties much more interactive, on PCs and on mobile devices, using social media tools to personalize the user experience and new technology to boost advertising sales. Her well-known focus on user design is expected to result in a simpler, less-cluttered email and home page, one source said. Yahoo declined to comment for this article. Mayer, who gave birth to her first child weeks ago, will unveil details of her comeback plan when Yahoo reports quarterly results on Monday. Mayer's focus on technology in many ways reverses a course set by her predecessors, who had concentrated on media content deals, such as those that gave prime billing to Walt Disney Co's ABC News or CNBC, or to bring an original program starring actor Tom Hanks to its website. The new strategy is not without risks: it positions Yahoo squarely against Facebook Inc and Google. It also risks alienating a large, media-focused contingent that is already weakened by the departure of Ross Levinsohn, who had championed a media-centric approach when he was interim CEO before Mayer's arrival in July. Mayer has been meeting with Internet gurus including AOL Inc CEO Tim Armstrong, another ex-Googler; Silicon Valley lawyer Larry Sonsini; and Wall Street investment bankers, according to people familiar with the matter. Bankers have pitched Mayer and her team on a slew of potential acquisitions, and they appeared to show interest in restaurant reservation site OpenTable Inc and advertising technology companies PubMatic, Turn and Millennial Media, one of the people said. Caterva, a small start-up whose technology analyzes social media activity, has also been in low-level talks with Yahoo, said another source familiar with the situation. OpenTable and PubMatic declined comment. Millennial Media and Caterva did not respond to requests for comment. With more than $2 billion in cash and short-term securities, Yahoo has the money to acquire engineering talent or bolt-on services. Two types of deals are under consideration: companies that will increase user engagement, including on mobile, and those that will boost advertising returns, source said. "What they've signaled so far is that the deals will be more niche in nature, smaller deals that maybe have a lot of promise," said Ken Allen, a director at Blackstone Advisory Partners. TALENT HUNT Many industry insiders believe Mayer is Yahoo's final hope for reversing a years-long decline from the pinnacle it once attained as the leading gateway to the Internet. Four of her predecessors have tried in vain to right the ship - Yahoo's market value of $19 billion, is less than half its $44 billion value in 2005. Mayer, who earned a masters degree in computer science from Stanford University specializing in artificial intelligence, has moved quickly on the personnel front, shelling out rich pay packages to attract ex-colleagues from Google and elsewhere. She brought in ad technology systems guru Henrique de Castro as chief operating officer; a new finance chief in Ken Goldman, who also has tech chops, to replace Tim Morse; and Jacqueline Reese to assume the dual role of hiring and acquisitions, suggesting the start of a train of "acqui-hires" or buying small companies for their engineering talent. "She's spending almost all her time with the product folks. She's spending it on technology. She's talking about engineering hires," a person close to Yahoo said about Mayer's early days. Yahoo's advertising technology products, headed for the auction block before Mayer's arrival, are back in favor. De Castro, her highest-profile hire, is known for a deep-understanding of the complex advertising landscape, where dozens of businesses and technology providers are interlinked. Mayer has also shown an interest in the company's ad tech platform, including Right Media, an automated exchange that allows marketers to blast ads across a network of websites. The group has been a long-standing source of division among Yahoo's management, including with Levinsohn, who was keen on divesting the unit, according to two sources close to the matter. But shortly after Mayer's arrival, Yahoo told AdAge that it had no intention of selling Right Media. Yahoo's advertising salesforce, responsible for signing splashy home-page ad deals and premium marketing campaigns, has received scant attention from the new CEO, say people close to the company. Michael Barrett, Yahoo's chief revenue officer hired by Levinsohn shortly before Mayer's arrival, recently announced his resignation, according to a source familiar with the matter. FOCUS ON MOBILE Roughly 700 million users visit a Yahoo website every month - putting it in the top ranks globally. But the amount of activity people engage in on many sites is steadily declining, and its smartphone offerings are deemed lackluster. "The largest change is to be deadly serious about mobile," said a former Yahoo manager who remains in touch with people at the company. Yahoo faces tough competition from Facebook and Google, two companies that have taken consumers' time, engineering talent and market value from Yahoo. They are also trying to make the transition to mobile, but it has been difficult. Some say the direction signaled by Mayer is not so different than strategies espoused by previous CEOs that Yahoo has consistently struggled to implement. A fragmented culture in which short-term finances usually trump product plans is to blame, according to those who know the company. The recent departure of CFO Tim Morse could signal a change in approach, said several former Yahoo employees. Morse was considered the force behind Chinese e-commerce company Alibaba Group and Yahoo's $7.6 billion deal over the summer, which saw Yahoo sell about half of its 40 percent stake in Alibaba after years of wrangling over terms. But now Yahoo's Asian partners, including Yahoo Japan Corp, are not on the front burner for Mayer, one source familiar with the situation said. Whether Wall Street has the patience for yet another Yahoo revival plan remains to be seen. "Every CEO needs time to have their full vision articulated and understood," said Dan Rosensweig, a former Yahoo chief operating officer, who now serves as CEO of online textbook rental company Chegg.com. "To count Yahoo out would be an enormous mistake, because the users have not counted Yahoo out," he said. "It's not like MySpace, where all the users went away." (Reporting By Nadia Damouni in New York and Alexei Oreskovic in San Francisco; Editing by Edwin Chan, Jonathan Weber and Tiffany Wu) (This story was refiled to fix the typo in the headline) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Tuesday, 23 October 2012
Syria rebels pessimistic on mediator's ceasefire plan |
Israel not committed to two-state solution: Carter |
Russia condemns United States for human rights record |
Uganda may stop mediating in Congo over U.N. accusations |
Finnish prime minister unharmed in knife scare |
Clintons preside at star-studded opening of Haitian industrial park |
Time is tight to get consensus on Egypt constitution: expert |
Al Qaeda No. 2 in Yemen denies reports of his death: audio |
Civilians flee besieged former Gaddafi stronghold in Libya |
Yahoo third-quarter profit beats forecast |
Analysis: Yahoo CEO's comeback plan homes in on technology, not media |
Federal agency to switch to iPhone, drop BlackBerry |
Texas Instruments forecasts revenue below estimates |
HP will honor Violin Memory sales deal but not extend it: source |
Western Digital profit beats as margin hold |
Ancestry.com to be acquired by Permira-led group for $1.6 billion |
Britney Spears' music label exec dismisses Lutfi's claims |
American Indian activist Russell Means dead at 72 |
Garth Brooks inducted into Country Music Hall of Fame |
Singer Adele has baby boy: British media |
Syria rebels pessimistic on mediator's ceasefire plan |
Japan justice minister quits after mob ties scandal |
Bomb wounds Israeli officer on Gaza border |
EU sucks up decision-making: UK's foreign secretary |
Qatar's emir heads to Gaza on historic trip |
Mexican police arrest three in killing of politician's son |
Britain to double number of drones in Afghanistan: report |
Gold Fields' KDC East miners yet to resume work |
Time running out for Czech prime minister to save government |
Apple set to unwrap mini-iPad to take on Amazon, Google |
Yahoo's new CEO Mayer takes on the mobile challenge |
Chip designer ARM's Q3 profit up on tech demand |
Amazon says new $199 Kindle Fire HD is top seller |
Texas Instruments forecasts revenue below estimates |
Britain's first 4G service to start at 36 pounds a month |
DeGeneres honored for lifetime as U.S. entertainer |
Filmmaker Tony Scott died with anti-depressant, sleep aid in system |
American Indian activist Russell Means dead at 72 |
New York court date in Lindsay Lohan car accident case cancelled |
Car bombs, mortars kill nine in Baghdad Shi'ite districts |
Army say gunmen agree to truce in Lebanon's Tripoli |
Major powers examine long-shot options in Iran talks |
UK bomb suspects played currency market to raise funds: court |
Russia's parliament votes to expand definition of high treason |
Iran says may stop oil sales if sanctions tighten |
Egypt ruling allows time for constitution |
Tunisian Salafi leader says Islamic-led government is a U.S. puppet |
Nokia seeks $1 billion from bonds to help drive fightback |
EBay seeks partner to tackle Russian delivery issues |
Sony to close Tokyo tech center to trim costs |
Gadgets add complexity to brutal bank layoffs |
Federal agency to switch to iPhone, drop BlackBerry |
James Bond blends old and new charms as 007 turns 50 |
Pippa Middleton pens party book, startled at fame |
Ethiopians take UK stage to show dance changes lives |
Venice winner Pieta director a soft-spoken monster |
New York court date in Lindsay Lohan car accident case canceled |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01