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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Samsung: LED TV sales to grow at least five fold in '10 Reuters - Saturday, September 5 SEOUL in 2009 and at least 10 million units in 2010, an executive said. ADVERTISEMENT The LED sales forecast comes on top of an initial sales target of 22 million for all LCD sets. The initial target was below DisplaySearch's forecast of a 15 percent growth in the global LCD TV market, and Samsung had said it would strive to post higher growth. TVs featuring LED backlights are about a third thinner than those lit by traditional cold cathode fluorescent lamps and have a longer lifespan. They offer more vivid images, with greater contrast and color range, proponents say. Yoon Boo-keun, president of Samsung's visual display division said Samsung plans to outperform the rest of the industry in the LCD TV segment, while "vastly" outperforming the LED TV market next year. However, unlike in 2009, when Samsung was virtually alone in the LED category in the first half of the year, Yoon said he expects "heated" competition in 2010. Yoon was speaking at a press conference ahead of the IFA trade show in Germany. His remarks were embargoed until Friday. Television panel makers plan to ship 4.3 million LCD units with LED backlights in 2009, research firm DisplaySearch said in a report released in June. DisplaySearch said Samsung was expected to have a 59.8 percent global market share in the LED television market in 2009, with Japanese rival Sharp following at 27.9 percent. As LED televisions consume less power than traditional LCDs, they are both economical and environmentally correct, Yoon said, adding that Samsung expects its LED TV segment to grow to the same size as its traditional LCD category by 2012. On the market for televisions using active-matrix organic light-emitting diodes , touted for their extreme thinness, superior picture quality and energy efficiency, Yoon said much more time was needed for commercialized models to become profitable. "Right now, LEDs are the leading force," he said. Samsung will still develop the OLED segment as part of its future TV strategy, Yoon said. Samsung is the main proponent of AM-OLED screens in small displays used in mobile phones and media players. Japan's Sony Corp launched the world's first AM-OLED TV in late 2007, but has not followed with new models. LG Electronics, Samsung's home rival in televisions, unveiled a 15-inch television set using AM-OLED technology, the largest commercial model so far, and even promised a 40-inch model "in the not too distant future." Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Personal Technology Motorola to sink or swim on Android phonesReuters - Saturday, September 5 Samsung: LED TV sales to grow at least five fold in '10Reuters - Saturday, September 5 Sony throws down the 3D gauntlet with new TVAFP - Friday, September 4 Nokia seeking developers' help in Apple rivalryReuters - Friday, September 4 Related Articles: Technology Motorola to sink or swim on Android phonesReuters - Saturday, September 5 Graphic British car crash warning prove YouTube hitAFP - Saturday, September 5 Got a dream but no cash? The Internet can helpReuters - Saturday, September 5 Azerbaijan puts opposition bloggers on trialAFP - Saturday, September 5 Canadian firm predicts victory in Microsoft patent caseAFP - Saturday, September 5 Enlarge Photo Foreign visitors look at a Samsung Electronics' LED television displayed at the headquarters of Samsung Electronics in Seoul May 20, 2009. REUTERS/Jo Yong-Hak Related Photos Slideshow Full Photo Coverage: Personal Technology Related Full Coverage Personal Technology Mobile phones & personal gadgets All Full Coverage Most Popular – Technology Viewed Poignant final farewell as Jackson laid to rest World heading for climate 'abyss': UN chief Chappaquiddick 'haunts me,' Kennedy said First baby born from new egg-screening technique BP unveils 'giant' oil discovery in Gulf of Mexico View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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