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Escapism, fantasy mark summer movies in recession
Wed Apr 29, 2009 11:00pm EDT
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By Cristy Lytal
LOS ANGELES (Reuters) - Times are tough and getting tougher, and as the summer movie season's first half launches on Friday with "X-Men Origins: Wolverine," Hollywood is banking on escapist fare and fantasy flicks to cheer recession-weary audiences.
Following "Wolverine" comes the big-budget reboot of "Star Trek," conspiracy-minded "Angels & Demons" and action-packed "Terminator Salvation." And the summer's stars are A-list too, from Tom Hanks to Will Ferrell to Jennifer Aniston.
Why all the hype around Hollywood's summer that starts in May and runs through August? Those four months can rake-in up to 40 percent of annual ticket sales, so if summer tanks from the start, Hollywood dips into its own financial funk.
But one star says he's not feeling any pressure from appearing in the first big film: Hugh "Wolverine" Jackman.
"Whatever (launch) date it is, I'd want it to do well," Jackman told Reuters of his new "X-Men" movie. "I probably put more credence into that -- whether people have a great time -- than how well it does at the box office. I'm a big believer that money and box office will take care" of themselves.
Despite an unfinished version of the movie that leaked online, "Wolverine" -- in which Jackman plays a "mutant" battling bad guys with his retractable claws -- is expected to boost box office in an already strong year as fans look to escape the hum-drum of everyday life.
Year-to-date, the U.S. box office stands at $3.06 billion, which is up 17.4 percent from the year before, according to box office tracker Media by Numbers.
MORE THAN "WOLVERINE"
Of course, "Wolverine" is not the only game in Tinseltown.
It opens Friday against romance "Ghosts of Girlfriends Past," starring Matthew McConaughey as a Scrooge-like womanizer visited by ghosts that help him renew his love for a childhood sweetheart (Jennifer Garner).
Also that first big weekend is animated adventure "Battle for Terra," about a peaceful alien planet invaded by humans.
Older movie fans looking for space adventure have only to wait for the May 8 debut of "Star Trek," director J.J. Abrams' new look at the early adventures of the USS Enterprise crew, including Captain James T. Kirk, Spock, Sulu and Chekov.
"There was an aura of epicness" to making the new "Star Trek," said Anton Yelchin, who plays Chekov.
On May 22, "Night at the Museum: Battle of the Smithsonian," has museum characters coming to life, and one week later, the newest Disney/Pixar animated movie "Up" hits theaters, telling of an old man who ties thousands of balloons to his house and floats into the air on an adventure.
But moviegoers needn't leave Earth to encounter fantasy or futuristic threats. On May 15, "Angels & Demons" -- the movie version of author Dan Brown's prequel to "The Da Vinci Code" -- hits theaters chronicling Harvard symbologist Robert Langdon's (Tom Hanks) attempts to unravel secrets about the Vatican. Continued...
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