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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Apple unveils App options in iPhone software peek Wed Mar 18, 2009 1:21am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway CUPERTINO, California (Reuters) - Apple unveiled new software for the iPhone that will support some long-anticipated features, such as copy-and-paste of text and picture messaging, as the company pushes to stay competitive in the phone market. Apple also gave its vast network of software developers a slew of new options for upcoming applications, such as support for subscription models and automatic alerts, a move applauded by analysts. "They've taken a few more steps ahead of the pack in the race," said CCS Insight analyst John Jackson, adding that, in spite of the omission of certain features until now, the iPhone was still the most high-profile cell phone. "Two years on they still have the cool phone and business model that everybody's talking about and trying to emulate." While Apple's touchscreen inspired many imitators, some users complained it lacked functions common in other smartphones such as multimedia messaging and the ability to copy and paste text. Such features already exist on rival devices such as the BlackBerry from Research In Motion Ltd and Treo from Palm Inc and phones based on Windows Mobile from Microsoft Corp. iPhone is central to Apple's plans, as growth in its Mac computer and iPod music player businesses slows. On Tuesday, Apple -- represented by iPhone software senior vice president Scott Forstall, as Chief Executive Steve Jobs is out on medical leave -- lifted the veil on iPhone 3.0 software with 100 new features, including some long-wished for updates. An early version of the software is available to application developers today and will be available to consumers this summer. IPhone users will be able to download the software upgrade for free, while iPod touch customers will be charged $9.95. The updated software kit for developers will have more than 1,000 new programing functions, including peer-to-peer capability, an interface allowing applications to communicate with iPhone accessories such as docking stations, as well as access to the phone's music library. Analysts said that while most the of software updates were long expected, improvements to the developers kit could help increase revenue made from applications. Gartner analyst Van Baker said the message of the event was clearly targeted at the developer community. He expects the new development kit to enable third-party vendors to create better and more expensive applications. "This is a pretty significant release ... it will certainly help to drive commerce," Baker said. NEW APP FEATURES The next-generation iPhone operating system will enable so- called push notification, allowing developers to build applications that can provide automatic alerts of items such as sports results or the arrival of an instant message. The alerts would show up automatically even if the user is in another application. It will also allow developers to offer subscriptions and sell content within their applications. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Google updates Chrome Web browser to boost speeds also on reuters Blog: What has the average value investor been buying? 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