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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Eager fans greet "Call of Duty" video game launch Tue Nov 10, 2009 2:10am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway and Robert MacMillan SAN FRANCISCO/NEW YORK (Reuters) - Activision Blizzard Inc's hugely anticipated "Call of Duty: Modern Warfare 2" video game went on sale early Tuesday morning, welcomed by eager fans who lined up hours in advance of the release. The first-person shooter game is set to be one of the biggest and fastest-selling titles in history, challenging records set by blockbuster releases from the "Grand Theft Auto" series. This despite a dicey economic climate that is pinching consumer spending. Video game industry revenue in the United States, the world's largest market, is down 13 percent this year, according to industry tracker NPD. But Call of Duty arrives amid high expectations and plenty of hype. Activision partnered with retailers including GameStop Corp and Best Buy Co for more than 10,000 midnight store openings in North America. At the GameStop store near Union Square in New York City, around 80 mainly young people were lined up Monday night ahead of the launch, some for two hours. "This is the only game I'm probably going to do this for," said Paola Altamirano, 21, who was waiting in the queue. She said she planned to play Call of Duty against another friend online later that night. With what Activision called a record level of preorders, there was little doubt about the strong demand for a game. "Gamers are enthusiastic about picking this stuff up at midnight," said Paul Swiderski, who works at the Union Square Gamestop. Analysts' sales estimates for the $60 game range from 11-13 million units by the end of 2009. Call of Duty is likely to account for a sizable chunk of Activision's profits in the fourth quarter, analysts say, so there is plenty at stake in the launch. HARD-CORE AUDIENCE The audience for the latest Call of Duty -- the sixth installment in the franchise -- is primarily younger men, the gaming demographic that makes up the core of the estimated $50 billion global industry. John Paneto, 20, was lined up outside a Best Buy store in San Francisco with about 10 others at around 10 P.M. Monday. He said he played a number of the other games in the Call of Duty franchise. "I'm going to be up all night playing it, until I crash," he said. Analysts say so-called hard-core gamers are unlikely to be dissuaded from buying a big-name title by economic concerns, as some casual gamers are. But Call of Duty will have to turn in an impressive performance to top that of last year's mega-hit from Take-Two Interactive Software Inc, "Grand Theft Auto IV." The title sold 3.6 million units on the first day, and 6 million in its first week or more than $500 million in sales. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: LinkedIn and Twitter link up Also On Reuters Full Coverage: The Route to Recovery Blog: Is Goldman Sachs "doing God's work"? Full Coverage: Live blogging of the Berlin Wall anniversary More Technology News LinkedIn and Twitter link up Google buys mobile ad firm for $750 million Yahoo aims to boost margins RIM to help app developers use ads, micropayments Nokia to replace 14 million phone chargers More Technology News... More News Electronic Arts buys social game maker Playfish Monday, 9 Nov 2009 05:03pm EST "Call of Duty" game shoots to make history Friday, 6 Nov 2009 06:12pm EST "Guitar Hero" brings higher revenue for Activision Thursday, 5 Nov 2009 06:35pm EST Activision revenue tops Wall St view Thursday, 5 Nov 2009 06:10pm EST Crucial holiday season arrives for video game industry Wednesday, 28 Oct 2009 03:47pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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Full Article Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. 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