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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters eBay zeroes in on PayPal in much-needed overhaul Wed Mar 11, 2009 8:44pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexandria Sage SAN JOSE, California (Reuters) - EBay Inc, fending off worries that its best days are over, hopes to transform itself by galvanizing growth at its PayPal payments system and jump-starting its lagging core business, top executives said on Wednesday. Best known as the Internet's premier auction site, eBay expects its burgeoning PayPal division to spearhead growth in global revenues to $10-12 billion and underpin sedate -- but steady -- single-percentage annual earnings growth by 2011. To get there, Chief Executive John Donahoe vowed to pursue "ruthless" change in its marketplaces business that began with auctions but now encompasses fixed-price sales and even classified ads. Donahoe told Reuters in an interview that eBay had befuddled Wall Street in recent years by forging a three-pronged business -- eBay, PayPal and Web-based telephone company Skype -- with less emphasis on its once-preeminent auctions. "EBay was the big leader out of the gates, but we're going through a change," Donahoe said. "Every leader in every business has to go through periods of change." But skeptical analysts said eBay signaled few dramatic shifts on Wednesday at its core marketplaces unit beyond ongoing efforts to capture more sellers and buyers and regain the market share relinquished to rivals, especially online retailer Amazon.com. The San Jose-based online giant, which did not provide a full-year outlook in January [ID:nLM73754], said adjusted earnings per share would grow in the mid-single digits on a percentage basis from 2009 to 2011. [ID:nWNAB3042] EBay can also save $2 billion over 3 years by trimming processing costs, enhancing online customer support to avoid resource-wasting processes, and more targeted marketing, Chief Financial Officer Bob Swan said. Within two years, marketplaces should see $5 billion to $7 billion in revenue, eBay said, spurred by search, catalog and platform improvements. That compares with 2008's $5.6 billion. Still, Collins Stewart analyst Sandeep Aggarwal said Wall Street wanted "more tangible evidence of sustained recovery." "There is nothing new they gave us to make us feel more positive," Aggarwal said. THE TIMES, THEY ARE A-CHANGING Ebay executives were rather more sanguine. "The eBay you knew is not the eBay we are, or the eBay we will become," Donahoe told analysts, opening the presentation. EBay pushed its fast-growing PayPal unit into the spotlight, saying it expects that business to double by 2011. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Google turns voicemail to email Also On Reuters Hurt globally, al Qaeda bets on South Asia turmoil Madoff mysteries remain as he nears guilty plea Google to target ads based on online activity More Technology News Google turns voicemail to email Apple rolls out talking iPod Shuffle Engineers find way to build a better battery Google turns voicemail to email Intel's Barret worried about U.S. deficit More Technology News... 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