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Edition: U.S. Article Comments (0) Email Print Reprints Read Wall St reform architect Frank fights for survival 7:01am EDT UPDATE 1-Argentina enters new political era as Kirchner dies 8:11am EDT French protest again on pensions but fatigue weighs 11:00am EDT U.S. ends inquiry on Google's Street View cars 27 Oct 2010 Tea Party-backed Republicans spur party switches 3:03am EDT Discussed 89 Republicans poised to win House and gain in Senate 84 Wall St reform architect Frank fights for survival 69 Special Report: The haves, the have-nots and the dreamless dead Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Russian spy poses for Maxim Tue, Oct 19 2010 Mexico's 20-yr old police chief Thu, Oct 21 2010 Report Title Price ValuEngine Industry Report for BEVERAGES Provider: ValuEngine, Inc. $49.0 Buy Plunkett's Retail Industry Almanac 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Plunkett's Retail Industry Trends & Statistics 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy Food Industry Trends, Statistics & Analysis 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy Plunkett's Apparel & Textiles Industry Trends & Statistics 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Google pledges AdWords clarity, France ends probe Tweet This Share on LinkedIn Share on Facebook By Foo Yun Chee BRUSSELS (Reuters) - Google Inc has pledged to change rules and procedures for its keyword advertising policy in France to settle an investigation by the French antitrust regulator and stave off a possible fine. The Autorite de la... Related News UPDATE 4-US ends inquiry on Google's Street View cars Wed, Oct 27 2010 UPDATE 2-BA could face cartel fine up to 80 mln euro-source Tue, Oct 26 2010 CORRECTED - Reckitt Benckiser gains EU okay for SSL buy Mon, Oct 25 2010 UPDATE 2-Google says its cars grabbed emails, passwords Fri, Oct 22 2010 UPDATE 1-BA, Air France face cargo cartel fines in Nov-sources Thu, Oct 21 2010 Related Topics Technology » Media » Stocks Surfboards lean against a wall at the Google office in Santa Monica, California, October 11, 2010. Credit: Reuters/Lucy Nicholson By Foo Yun Chee BRUSSELS | Thu Oct 28, 2010 11:33am EDT BRUSSELS (Reuters) - Google Inc has pledged to change rules and procedures for its keyword advertising policy in France to settle an investigation by the French antitrust regulator and stave off a possible fine. The Autorite de la Concurrence had been investigating Google since June after French GPS and smartphone data services company Navx accused the world's No. 1 search engine company of abusing its dominant position by scrapping its AdWords contract. The AdWords service, where Google sells keywords that trigger advertisements, is the heart of the company's $23 billion online advertising operations and a pillar of commerce for Internet service providers. The French watchdog said on Thursday that Google's binding commitments, which are valid for three years, were sufficient to address its competition concerns. "Google commits itself to make the functioning of its AdWords service concerning devices aimed at evading road traffic speed cameras in France more transparent and predictable for advertisers," the Autorite said in a statement. "They provide the concerned operators with guarantees which were not recognized in the latter system, while preserving Google's freedom to define its contents policy," it said. Google said the watchdog had made "no finding of dominance or monopoly abuse." "We have revised our ads policy for these products, which has helped resolve the NavX complaint," the company said in a statement. It also agreed to apply the same principles of clear rules and procedures worldwide. As part of its pledge, Google will give three months notice when it changes its policy related to specific products in France. An Autorite spokeswoman said the regulator had ended its investigation into the company. Google had restored Navx's AdWords account in June, in response to the watchdog's interim measure. Google's battle to defend its advertising model was boosted by the European Court of Justice in March, which ruled that it had not breached trademark law in a case involving Louis Vuitton and other brandname owners. (Editing by David Cowell and Michael Shields) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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