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Edition: U.S. Article Comments (6) Follow Reuters Facebook Twitter RSS YouTube Read Powerful quakes rattle New Zealand city 12:48am EDT Texas governor addresses L.A. anti-abortion rally 12 Jun 2011 Mavericks beat Heat to win first championship 2:25am EDT Filipino teen declared world's shortest man 12 Jun 2011 Syrian forces take border town as inhabitants flee | 12 Jun 2011 Discussed 122 Alabama governor signs nation’s toughest immigration law 99 Obama weighs new steps to boost jobs 77 U.S. debt default unimaginable, creditors say Watched Obama resigns from church Mon, Jun 2 2008 Battles rage on the outskirts of Misrata Sun, Jun 12 2011 Bodypainters apply their skill Mon, Jul 19 2010 Apple store employee seeks to plant union seed Tweet Share this Email Print Related News In media win, Apple relaxes rules for content Thu, Jun 9 2011 Apple's Jobs shows off 'spaceship' headquarters plan Thu, Jun 9 2011 Bad customer service irks most U.S. shoppers Tue, Jun 7 2011 Apple's Jobs makes big push into an everyday cloud Mon, Jun 6 2011 Apple's Jobs takes stage to talk iCloud Mon, Jun 6 2011 Analysis & Opinion Apple halts DUI checkpoint-dodging apps Tech wrap: Myspace sale saga nears end Related Topics Technology » Media » Steve Jobs » The Apple and Sony logos are seen at an electronic shop in Tokyo May 4, 2011. Credit: Reuters/Kim Kyung-Hoon By Poornima Gupta SAN FRANCISCO | Sun Jun 12, 2011 10:31pm EDT SAN FRANCISCO (Reuters) - An Apple Inc store employee has started a drive to unionize retail workers in a rare move at a company known for its near-fanatical following and cutting-edge mystique. Cory Moll, a part-time employee at an Apple store in San Francisco, is working to form a union to fight for better wages and benefits and to address what he says are unfair practices in the company's glass-and-steel retail showrooms. "The core issues definitely involve compensation, pay, benefits," Moll said, adding that he decided to go public with the union to encourage other employees to come forward. While unions are strong in industries like trucking and autos, they are largely unheard of in Silicon Valley companies, which pride themselves on being quick-footed and having the flexibility to hire and fire. Moll's budding campaign is also unusual given Apple's reputation for fierce employee loyalty. Apple has more than 30,000 retail employees in its 325 stores around the world. Moll, who has been working at Apple for four years, said he makes $14 an hour at the San Francisco Apple store. The minimum wage for 2011 in San Francisco, one of the most expensive cities in the United States, is $9.92 an hour. The 30-year-old employee primarily communicates with other Apple store employees through Twitter, Facebook and the "Apple Retail Workers Union" website, which he created in May, without disclosing his name. Moll has received little public support from employees so far, though he said he has emails expressing support. "There's a lot of hesitation to want to speak about it," he said. "I don't think there's 50 percent (support) in any one store but as people talk about it, we could get close in a couple of stores." A majority of workers at a certain facility need to be interested before an union can be formed. An Apple representative confirmed Moll is an employee, but declined to comment on the union effort. "It's kind of a feeling of David versus Goliath," Moll said of trying to start a union movement in a $320 billion company run by its iconic co-founder, Steve Jobs. The would-be Apple union's website is sparse, but states: "At Apple, our most important resource, our soul, is our people. Our Time Has Come." Union members as a percentage of U.S. wage and salary workers declined from 20.1 percent in 1983 to 11.9 percent last year, according to the U.S. Bureau of Labor Statistics. Moll said the movement is only in its infancy. "There's definitely no call to action yet," he said. "Right now what I hope to gain is to get people to start talking about it and get comfortable with it." (Reporting by Poornima Gupta and Alexei Oreskovic, editing by Matthew Lewis and Marguerita Choy) Technology Media Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (6) Mr_Caps wrote: Apple should shut down their stores and sell all their products on line, this will save them a ton of money and get rid of a lot of headaches. Jun 12, 2011 11:07pm EDT -- Report as abuse djlowballer wrote: Unskilled workers unionizing is a joke. 15$/hour to sit around and be a glorified cashier should make him happy. I hope a followup is run when Apple just shitcans entire stores and re-staffs with the hundreds of thousands of waiting applicants. Jun 12, 2011 12:17am EDT -- Report as abuse OneOfTheSheep wrote: There’s always SOMEONE wanting to eat the goose that lays the golden egg! Jun 12, 2011 12:29am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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