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Edition: U.S. Article Comments (1) Follow Reuters Charlie Sheen merchandise clampdown has begun Tweet Share this By Eriq Gardner LOS ANGELES (Hollywood Reporter) - Now that Charlie Sheen is going on tour and selling merchandise bearing his famous slogans, his reps are clamping down on vendors selling goods that trade off the much-followed Sheen saga. FEA... Email Print Related News Wisconsin passes anti-union law in labor rebuke Thu, Mar 10 2011 Charlie Sheen sues Warner Bros. for $100 million Thu, Mar 10 2011 Twitter's Stone: no IPO or funding talks Thu, Mar 3 2011 Apple's Jobs puts on lively iPad 2 show Wed, Mar 2 2011 Supreme Court allows military funeral anti-gay protests Wed, Mar 2 2011 Analysis & Opinion COLUMN – U.S. Libya sanctions: vendors beware â€” and beware of your vendors Repressed fear in a transgendered world Related Topics Entertainment » Fashion » People » Actor Charlie Sheen smiles at the CBS summer press tour party at the Rose Bowl in Pasadena, California, July 15, 2006. Credit: Reuters/Mario Anzuoni By Eriq Gardner Fri Mar 18, 2011 7:25pm EDT LOS ANGELES (Hollywood Reporter) - Now that Charlie Sheen is going on tour and selling merchandise bearing his famous slogans, his reps are clamping down on vendors selling goods that trade off the much-followed Sheen saga. FEA Merchandising, a subsidiary of Live Nation, has been busy in the past 48 hours, sending takedown notices and cease-and-desist letters in an attempt to own the exclusive market on Charlie Sheen merchandise. In the process, the company has stepped on the toes of a woman's rights group protesting the Sheen saga with a charitable endeavor. As we reported Thursday, a number of companies and individuals have already beaten Sheen to the trademark office, registering such catch-phrases as "winning," "tiger blood," and "Adonis DNA." Without a firm trademark stake over these marks, FEA has been exploiting a different protection maneuver -- claiming that products that bear Sheen's words violate his publicity rights. For example, Kate Durkin says she was horrified by the reception that Charlie Sheen has been receiving in the media and among people on Twitter. So she, along with several others, set up an organization called Unfollow Charlie, intending to sell the t-shirt design bearing that slogan and donating the proceeds to the charity RAINN (Rape, Abuse and Incest National Network). After setting up shop at Zazzle.com, an online retailer that allows users to upload images and create their own merchandise, Durkin was notified that the design would be taken down as the result of infringement. She got an e-mail that stated: "Unfortunately, your product was removed because it featured a design that does not meet Zazzle Acceptable Content Guidelines. Specifically, your product contained content that violates Charlie Sheen's rights of celebrity/publicity. Charlie Sheen's name and likeness are protected by rights of celebrity/publicity and may not be used on Zazzle products without permission." Durkin followed up, questioning whether her product was removed because her group was critical of Sheen's following. FEA doesn't seem overly concerned with Sheen's image, however, as much as attempting to lock down the market. Another Zazzle retailer who was attempting to sell a t-shirt with "#winning" emblazoned on the front reports also being subject to a takedown notice over Sheen's publicity rights. The use of publicity rights to protect slogans is extremely rare but not unprecedented. Nearly thirty years ago, for instance, Johnny Carson sued a toilet manufacturer who attempted to sell portable toilets bearing the phrase, "Here's Johnny," supposedly inspired by the late night talk show host's introduction each night on his program. Carson was successful in the lawsuit. More recently, in a lawsuit that involved publicity rights in merchandise, FEA and Live Nation sued Rolling Stone magazine for slapping its famous cover images of musicians on t-shirts, tote bags and other items. The publication asserted in a summary judgment motion that it had a First Amendment right to the merchandise, which a judge declined to grant without seeing more evidence. Before the case got to trial, however, the dispute was settled. The big issue in FEA's claims is whether it is overstepping its authority. Is a term like "Unfollow Charlie" evocative of Sheen's "personality" to the extent a judge would see it as unfair commercial exploitation of the actor? Does a charity organization attempting to express a viewpoint deserve free speech protections? FEA hasn't responded yet to our inquiries. (Editing by Zorianna Kit) Entertainment Fashion People Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (1) karma916 wrote: Are you kidding me? Anyone who thinks that Charlie Sheen is funny, worthy of all this attention, or entertaining on any level needs about as much help as he does. Personally I think the whole situation is sad. The guy made tons of money, has beautiful kids and that wasn’t good enough. I think family should take some of money he has made over the past years on his show and instead of Charlie spending it on drugs and hookers they should find him a real nice hopsital to check him into for a long long rest. Mar 18, 2011 9:42pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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