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Uggie's not buying Tweet Share this Email Print Related News On Oscar red carpet, fewer jewels make stars shine 8:06am EST Oscars 2012: A year of comfort Thu, Feb 23 2012 Designers save a few fashion surprises for Oscars Tue, Feb 21 2012 Silence is golden as "The Artist" scoops 7 BAFTAs Mon, Feb 13 2012 UPDATE 8-Whitney Houston found dead in Calif. hotel, age 48 Sun, Feb 12 2012 Analysis & Opinion Neeson’s ‘Grey’ wins box office weekend Related Topics Entertainment » Fashion » By Zorianna Kit LOS ANGELES | Fri Feb 24, 2012 2:09pm EST LOS ANGELES (Reuters) - You know you're in Hollywood when Uggie, the spunky dog from Oscar nominated film "The Artist" gets invited to an Oscar gifting suite -- and turns it down. The popular Jack Russell terrier received an invitation to Debbie Durkin's annual Eco-Oscars Music, Celebrity and Pet Style Lounge where he would have been photographed in the Red Carpet Pets area, designed a dog bowl for charity, munched on some treats and walked away with a luxurious Minky Couture blanket. Alas, Uggie was too busy taping Oscar predictions for late-night talk show "Jimmy Kimmel Live!" and had to decline. Arf! But many others are showing up to the suite, one of about a dozen in Los Angeles catering to celebrities in the lead-up to Sunday's Academy Awards. Gift lounges, also called swag suites, have become key marketing tools for companies seeking exposure for products because star endorsements often draw customers. In recent years, with the economy weak and people out of work, the lavishing of gifts upon celebrities was seen by some as insensitive and many of the companies began donating to charity or stayed away entirely. But this year, with the economy appearing to be on the mend, they are back in large numbers. Celebrities who accept gift bags are liable for paying tax on the swag following a 2006 crackdown by U.S. authorities. "Celebrity alignment is something every brand wants these days," said Christine King, president of TMG International, which is holding the TMG/Pandora Jewelry Luxury "Red Carpet Ready" suite at the Beverly Hilton Hotel. "If you can't afford to pay $5 million to $15 million dollars for a 3-year endorsement deal, these suites are like a backdoor endorsement," she said. Case in point, King's client Surface Haircare attributes celebrity alignment to an increasing number of salons using their products in the U.S. and Canada since they began participating in the Oscar suites three years ago. At the TMG/Pandora suite, stars can get complimentary full facials, hair care, make-up and manicures. Handbags by Katherine Baumaun are available on loan, and Pandora jewelry has a "bar" set up where celebs can build their own bracelet. Watch company Paccioni at GBK's annual lounge at the W Hollywood hotel, is asking stars if they want to design their own watch, valued at $6,000. At Kari Feinstein's Oscar Style Lounge, Capella Resorts in Cabo San Lucas is giving out trips to their five star hotel worth $2000-$3000 dollars. In keeping with a theme since the 2006 release of Oscar-winning documentary "An Inconvenient Truth," many of the suites feature green products or promote environmental responsibility. Durkin's Eco-Oscar suite, held at the Pickford Mansion in Hancock Park where parts of "The Artist" were shot, showcases products made of recyclable materials, among many items. The trash bags on site are biodegradable, and the food is organic. Items there are "less about being the shiny new object and more about awareness," Durkin said. "It's not a $10,000 necklace, but is something that will save you $3500 in cleaning and is good for the environment and healthy for your family." (Editing By Bob Tourtellotte) Entertainment Fashion Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap Martin Lawrence Cops Out in CBS Comedy Pilot 3:53pm EST "Bad Boys" star Martin Lawrence will play a middle-aged man who joins the police academy Daniel Zirilli to Direct Thriller 'End of the Gun' 3:36pm EST Exclusive: The action film centers on a one-time federal agent who gets on the wrong side of a drug kingpin's enforcer Sacha Baron Cohen's Hype Machine Scores With Fake Oscars Kerfuffle 3:43pm EST The faux outrage affected by Sacha Baron Cohen and adopted by some media outlets over his nonexistent "banning" is looking sillier by the moment Triumph the Insult Comic Dog Ruffs Up the Golden Collar Awards (Video) 3:19pm EST Everyone's favorite scorn-hurling pooch, Triumph the Insult Comic Dog, makes a mess on the red carpet We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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