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Video Apple's next iPad may be a 4G game changer Regulators dispute finding of cancer-causing soda Scientists see rise in tornado-creating conditions Alien invasion a threat to Antarctic ecosystem Video: Cheetah robot sets running record Follow Reuters Facebook Twitter RSS YouTube Read California man arrested in killing of girlfriend with cannon 06 Mar 2012 "Terra Nova" cancellation: why Spielberg's show died 06 Mar 2012 Obama mulls giving Moscow data on missile defense 06 Mar 2012 Romney wins Ohio, but fails to land knockout blow | 2:06am EST WRAPUP 8-Obama says new Iran talks should calm "drums of war" 12:13am EST Discussed 151 Obama warns against ”loose talk” of war on Iran 114 Conservative activist Andrew Breitbart dies: LA coroner 103 Three Occupy Oakland protesters charged with hate crimes Watched U.S. Navy kicks off rail gun tests with a bang Tue, Feb 28 2012 Israeli device takes the thirst out of war zones Mon, Mar 5 2012 Romney falls short of Super Tuesday knockout Tue, Mar 6 2012 Google recasts Android Market with new name Tweet Share this Email Print Related News Apple's next iPad may be a 4G game changer Tue, Mar 6 2012 China higher court hears Apple's iPad appeal Wed, Feb 29 2012 Nokia unveils cheaper Windows smartphone Mon, Feb 27 2012 Apple's China legal battle over iPad spreads to U.S. Fri, Feb 24 2012 Apple ponders cash, caves on board-vote proposal Thu, Feb 23 2012 Analysis & Opinion A hidden Gulf economy, Romney’s old taxes, and patent wars Who cares how many jobs Apple has created? Related Topics Tech » Media » iPad » Android mascots are lined up in the demonstration area at the Google I/O Developers Conference in the Moscone Center in San Francisco, California, May 10, 2011. Credit: Reuters/Beck Diefenbach By Alexei Oreskovic SAN FRANCISCO | Tue Mar 6, 2012 1:10pm EST SAN FRANCISCO (Reuters) - Google Inc is renaming its online storefront for music, books and digital goods, its latest move to raise its profile in the market for electronic content sales and to better compete with Apple Inc and Amazon.com Inc. The company has retired the Android Market name for its store that sells apps, videos, music and electronic books on the Web and on mobile devices. From Tuesday, the store will be rebranded as the Google Play Store. The change is designed to make it clearer to consumers that Google offers a broad catalogue of content in addition to the apps programmed for smartphones and tablets based on its Android operating system. "Some people see the Android icon on their homescreen and they think it's just for apps," said Chris Yerga, engineering director for Android Digital Content, in an interview with Reuters on Monday. The name is being introduced three and a half years after Google launched its Android Market as a central outlet for consumers to download the mobile apps created for the growing number of Android-based smartphones. Android is the world's No.1 smartphone operating system, used in smartphones sold by Motorola, Samsung and HTC, among others. There are more than 450,000 Android-compatible apps available from third-party software developers versus 550,000 apps available for Apple iOS devices such as the iPhone and iPad. In the past year and a half, Google has expanded the menu of offerings in the Android Market to include digital books, music and videos - markets where Apple and Amazon have robust businesses. Apple said in October that more than 16 billion songs have been downloaded from its iTunes store. Amazon said last year that it sells more digital books than print books. Google's variety of outlets for selling different types of digital content - consumers could purchase electronic books at a special Google books website as well as on the Android Market website - was confusing for consumers, Yerga said. And the applications for consumers to play music and videos, or read the books they purchased also had different names, creating further confusion, he said. On Tuesday, Google's various media applications will all feature the Play branding as part of their names. "Our goal with this is to bring more people to the store," Yerga said. "Maybe that person who is an avid book reader or music purchaser now becomes aware of 'Hey I can also get videos here, I can get games here.'" (Editing by Ron Popeski) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) tangogo68 wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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