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Credit: Reuters/Andrew Winning By Georgina Prodhan and Luke Jeffs LONDON | Tue Feb 21, 2012 10:20am EST LONDON (Reuters) - The London Stock Exchange Group is to provide real-time market data to Google, bolstering the search-engine's Google Finance offering with free access to London share prices previously only available with a 15 minute delay. The move, aimed at retail investors, demonstrates the growing power of the internet to deliver data that used to be only available to subscribers of specialist services such as those provided by Thomson Reuters and Bloomberg LP. "The addition of real-time quotes from the London Stock Exchange and Borsa Italiana will enable our users to better monitor market changes, manage their portfolios and track economic and financial developments in Europe," Maxim Edelman of Google Strategic Partnerships said in a statement on Tuesday. So far, Google Finance, which competes with Yahoo! Finance, only gives the last price traded on a share, not the more detailed data that professional investors require. Delivery is also slower than on premium services. Google already provides real-time share data from the New York Stock Exchange, Nasdaq, and exchanges in China and India. Google Finance is free to users and funded by advertising. "It shows that alternative aggregators can replicate some of the basic services of a Thomson Reuters or a Bloomberg, but... what Thomson Reuters and Bloomberg provide in terms of the whole package is not replicated by what Google Finance provides," said media analyst Thomas Singlehurst of Citigroup. "Equally, it shows that any of these businesses that are built up on the aggregation of quasi-public data are going to see that competitive position eroded as other companies come along and try to do it better, whether it's Bloomberg Law or Google Finance." Google's Edelman had already announced the new real-time quote services from the London Stock Exchange, Germany's Deutsche Boerse and Italy's Borsa Italiana on the Google Finance blog (googlefinanceblog.blogspot.com). The deal is the first of its kind for the London Stock Exchange, and is not exclusive, meaning that it could reach similar agreements with Google rivals. The LSE's data business is its fastest-growing unit. Its revenues rose 24 percent to 52.8 million pounds ($83.8 million) last quarter, accounting for 27 percent of group revenue. ($1 = 0.6301 British pounds) (Reporting by Paul Sandle, Georgina Prodhan and Luke Jeffs; Editing by Sophie Walker, Chris Wickham and Jodie Ginsberg) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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