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Tuesday, 21 February 2012 - Customer satisfaction sags at online brokers: study |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Summits Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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Around 1,250 customers of online brokerages were asked during the fourth quarter of 2011 to rate their levels of satisfaction with the firms on a 100-point scale. Overall satisfaction fell 2.6 percent from the previous year, to 76, according to the study by the American Customer Satisfaction Index. "Despite efforts by brokerages to improve their websites for making and recording transactions, market performance plays a large role in determining investor satisfaction," said Claes Fornell, founder of ACSI. U.S. equity markets ended 2011 largely flat after a roller-coaster year fueled by uncertainty surrounding the economic recovery, a downgrading of the U.S. credit rating, and the debt crisis in Europe. Three brokers tied for the top spot in the study at 79: Charles Schwab Corp, E*Trade Financial Corp and Fidelity. Next was TD Ameritrade with a 78. Beyond the top four brokers, the "all others" category, which includes Vanguard and Scottrade, came in at 75. New York-based E*Trade showed the biggest improvement from the year before, up 3.9 percent. Schwab slipped 1.3 percent, while Fidelity and TD Ameritrade both gained 1.3 percent. The "all others" category was down 3.8 percent. (Reporting By John McCrank in New York; Editing by Walden Siew and Matthew Lewis) Tech Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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