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Slideshow Psy's Gangnam style Psy is the latest musical sensation to burst upon the world from South Korea with his video "Gangnam Style." Slideshow Facebook lets U.S. users pay to boost visibility of postings Tweet Share this Email Print Related News Facebook's new pitch to brand advertisers: forget about clicks Tue, Oct 2 2012 Medvedev points Facebook's Zuckerberg towards Russian IT sector Mon, Oct 1 2012 Middle East telcos mull alliance in Facebook fight Wed, Sep 26 2012 RIM spurs rare optimism with surprising growth, new phone Wed, Sep 26 2012 Google shares hit record high, find favor on Street Mon, Sep 24 2012 Analysis & Opinion IA brief: State laws may require firms to re-think social media policies Obama may find an exceptional friend in Facebook Related Topics Tech » Media » Facebook » The sun sets on the entrance sign at Facebook's headquarters in Menlo Park, California, the night before the company's IPO launch, May 17, 2012. Credit: Reuters/Beck Diefenbach By Alexei Oreskovic SAN FRANCISCO | Wed Oct 3, 2012 3:23pm EDT SAN FRANCISCO (Reuters) - Facebook Inc is letting users in the United States pay a fee to boost the visibility of their postings on the social network, the company's latest effort to look beyond advertisers for revenue. The promoted-posts-for-users feature, which Facebook began offering as a test on Wednesday to a limited number of its U.S. users, ensures that a comment or photo shared by a Facebook member gets prominent billing in their friends' newsfeeds. "When you promote a post - whether it's wedding photos, a garage sale, or big news - you bump it higher in news feed so your friends and subscribers are more likely to notice it," Facebook said in an announcement on its official blog on Wednesday. Facebook is considering a variety of prices. The current test price in the United States is $7, according to a Facebook spokesman. The move marks Facebook's latest effort to experiment with new ways to make money beyond advertising, which accounted for roughly 84 percent of the company's revenue in the second quarter. Facebook also takes a 30 percent cut of purchases of virtual goods by users playing Zynga's Farmville and other social games on its website. With Facebook's revenue growth rate showing a sharp slowdown in recent quarters, many analysts and investors believe the company needs to find new ways to make money. Last week, Facebook unveiled a feature that lets U.S. users buy and send real gifts, such as eyeglasses, pastries and gift cards to their friends. Initially available to a limited number of users in the United States, Facebook Gifts could signal the company's intent to play a bigger role in e-commerce. Facebook's main social networking service, which has 955 million users, will remain free, said Facebook spokesman Jonathan Thaw. "Facebook has offered paid products - virtual gifts, virtual goods in games, sponsored stories, ads - for years, and still remains free. This doesn't change that," said Thaw. The paid postings will be visible on the desktop and mobile versions of the social network. Facebook will place the paid-for postings towards the top of people's newsfeeds for a limited period of time. Facebook's newsfeed typically displays content by freshness and relevance. The promoted-posts-for-users feature was first tested in New Zealand in May, and Facebook said it has tested the service in 20 other countries since then. Shares of Facebook, which made its public market debut at $38 a share in May, were down 1.7 percent at $21.89 in afternoon trading on Wednesday. (Reporting By Alexei Oreskovic; Editing by Tim Dobbyn) Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) reality-again wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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