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See more | Photo caption The surface of Mars The continuing search for signs of life on the Red Planet. Slideshow Mennonites in Mexico Over 80,000 Mennonites live in communities across Mexico. Slideshow Andreessen Horowitz invests $15 million in website Rap Genius Tweet Share this Email Print Related News One quarter of U.S. tech start-ups founded by an immigrant: study Tue, Oct 2 2012 Andreessen Horowitz hires former Washington DC mayor as advisor Wed, Sep 26 2012 Venture firms see signs of rebirth in life sciences Mon, Sep 24 2012 Start-ups fight back as patent wars intensify Mon, Sep 17 2012 Facebook rules out share sale to cover tax bill Wed, Sep 5 2012 Related Topics Tech » Media » 1 of 2. The founders of the website Rap Genius (L to R) Mahbod Moghadam, Ilan Zechory and Tom Lehman pose in this handout photo taken April 2, 2012 and released to Reuters October 3, 2012. The venture capital firm of Andreessen Horowitz announced Wednesday a $15 million investment in Rap Genius, a website using crowdsourcing to dig into and explain arcane details of rap lyrics. Credit: Reuters/Mark Ostow/Handout By Sarah McBride SAN FRANCISCO | Wed Oct 3, 2012 7:47pm EDT SAN FRANCISCO (Reuters) - Venture capitalist Ben Horowitz is famous for starting his blog posts with rap lyrics. Now, he will be putting his money into the mix. His firm, Andreessen Horowitz, announced Wednesday a $15 million investment in Rap Genius, a website using crowdsourcing to dig into and explain arcane details of rap lyrics. Think of Rap Genius as the Talmud, Horowitz said in a phone interview on Wednesday, referring to the Jewish text that interprets the Old Testament. As an example, Horowitz cited a Lil Wayne lyric, "real G's move in silence like lasagna." Click on it, and Rap Genius explains the singer is referring to gangsters and the silent g in lasagna. "If you don't get it, don't be ashamed," reads the Rap Genius note accompanying the line. "?uestlove from The Roots didn't either." Embedded in the note is a Tweet from the musician known as Questlove citing the lyric with the question #AmIGettinold? The company is slowly spreading to other categories such as literature, political speeches, and science papers. "We think the community will continue to expand beyond rap into all culture," wrote Horowitz's colleague, Marc Andreessen, in a blog post announcing the investment. Horowitz first met Rap Genius's co-founders Mahbod Moghadam, Ilan Zechory, and Tom Lehman last year when he visited business mentoring program Y Combinator, which they were attending. The three met as undergraduates at Yale University. It is not immediately clear how Rap Genius will make money; Horowitz called the company's business model "TBD" (or To Be Determined). "If they succeed in the mission, and they end up annotating the Internet, there's a huge audience for that," Horowitz said. At that point, a path to revenue would emerge, he added. Andreessen Horowitz, founded three years ago, announced in January it had raised a $1.5 billion fund, its third. It has invested in some of the country's hottest start-ups, including online bulletin board Pinterest and social-networking site Facebook. (Reporting By Sarah McBride; Editing by Bernard Orr) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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