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See the best of Reuters photography. See more | Photo caption Temples burned Muslims burned at least four Buddhist temples in Bangladesh, after complaining that a Buddhist man had insulted Islam. Slideshow Paris Fashion Week Backstage and collection highlights from Paris. Slideshow AOL launches video-sharing mobile phone game Tweet Share this Email Print Related News "Intel Inside" ignites mobile branding war Mon, Sep 24 2012 Apple iPhone 5 fever rages despite grumbling over maps Fri, Sep 21 2012 Facebook CEO dangles search and mobile, shares rally Wed, Sep 12 2012 REFILE-UPDATE 1-Samsung challenge: sold the phone, how to keep the customer Thu, Sep 6 2012 New Windows phones from Nokia disappoint investors Wed, Sep 5 2012 Analysis & Opinion Why I won’t be getting an iPhone 5 Reinventing video news for your smartphone Related Topics Tech » Media » By Natasha Baker TORONTO | Mon Oct 1, 2012 3:44pm EDT TORONTO (Reuters) - AOL Inc entered the mobile gaming market with a social video guessing game available on Apple's iPhone that uses voice recognition technology to keep players from cheating. For now, the game, Clucks, can only be played by iPhone users. The Android version of the app will be released by the end of the year, according to Sol Lipman, vice president of AOL's Mobile First unit which identifies new market opportunities in the mobile space. The once-dominant internet service provider, envisions its release of Clucks last Thursday as just a first step into the mobile marketplace which it sees as key to revive its brand. Clucks players use smartphones to record a 12-second video of themselves describing a word, for instance "tree." Their opponent then receives the video and must guess the word. "You're trying to send clues without using the word 'tree', or associated words like 'wood' or 'leaves' or branches,'" Lipman said. To ensure that none of the banned words are used by players, the Clucks app incorporates voice recognition technology. "If you use one of those words accidentally or intentionally, it will catch you cheating and take points away," Lipman said. When the opponent receives the video, their reaction is also recorded, and the side-by-side video of the round can be shared to social network Facebook or video sharing app Viddy. As in popular mobile games such as Words With Friends and Draw Something, Clucks participants do not need to play at the same time and can take turns at their convenience. Lipman said Clucks was inspired by two trends in mobile apps: social video, with apps such as Viddy now having over 40 million users, and turn-based games such as Draw Something. The company plans to monetize the game through its sponsors. Rather than ads, they aim to incorporate promotional content within the app, such as the ability to play a pre-recorded round of Clucks with an actor or film director providing the clues. Currently the only way to sign in to the app is through Facebook but Lipman said the company plans to change that. The game, which draws comparisons to the board game Taboo, is the first release on AOL's new social video platform. AOL's Mobile First unit released a personalized magazine app, Editions, last year. Lipman said the company has other offerings it plans to build on top of the platform. "We want to build new products that succeed in the market and get people excited and reinvigorate AOL both internally and externally," Lipman added. Lipman said AOL, as a brand company, predicts the future of brands is going to be primarily mobile. In addition to Clucks, the unit released Editions, a personalized magazine app, last year. "We want to build new products that succeed in the market and get people excited and reinvigorate AOL both internally and externally," Lipman added. (Editing by Patricia Reaney and Alden Bentley) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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