The Freeland File
Aerospace & Defense
Global Market Data
Lucy P. Marcus
David Cay Johnston
The Great Debate
Jack & Suzy Welch
Macro & Markets
Lipper Awards 2012
Personal Finance Video
Samsung files lawsuit against Apple over latest iPhone
Samsung allowed to sell Galaxy Tab in U.S. as court lifts ban
Georgian opposition celebrates as both sides see victory
Special Report: The casualties of Chesapeake's "land grab" across America
Analysis: Romney would send consumers healthcare bill, with benefits
France taxes rich and business to slash deficit
Netanyahu to press for Iran ”red line” in U.N. speech
Chavez to Obama: I’d vote for you, and you for me
Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption
Muslims burned at least four Buddhist temples in Bangladesh, after complaining that a Buddhist man had insulted Islam. Slideshow
Awkward dog surfing at the Surf City Surf Dog contest. Slideshow
LinkedIn seeks wider use with ability to "follow"
Facebook's new pitch to brand advertisers: forget about clicks
Mon, Oct 1 2012
Middle East telcos mull alliance in Facebook fight
Wed, Sep 26 2012
Exclusive: Facebook to charge merchants to run offers
Thu, Sep 20 2012
Why are 5 million kids on Facebook if it doesn't want them?
Wed, Sep 19 2012
Facebook CEO's 'search' comments raise hopes, questions
Wed, Sep 12 2012
Analysis & Opinion
Apple’s Maps snafu nothing new – just bigger
The sign up page of Linkedin.com is seen in Singapore, May 20, 2011. LinkedIn Corp's shares more than doubled in their public trading debut on Thursday, evoking memories of the investor love affair with Internet stocks during the dot-com boom of the late 1990s.
Credit: Reuters/David Loh
By Alexei Oreskovic
SAN FRANCISCO |
Tue Oct 2, 2012 9:02am EDT
SAN FRANCISCO (Reuters) - Professional social network LinkedIn Corp will let its users "follow" and receive updates from people outside their personal contact list, a move that could entice users to spend more time on its website.
The new feature, which LinkedIn announced on Tuesday, takes a page from other popular social networks such as Twitter and Facebook Inc, where users can check for updates from leaders, celebrities and others with large numbers of followers,
Until now, LinkedIn's 175 million-member social network was more closed, mainly serving people who select their own network of business contacts and others, often using it to hunt for jobs. Users of LinkedIn could only share information with their immediate circle of contacts on the service.
The new feature means that celebrities and ordinary LinkedIn users alike will be able to post messages, share photos and links to news articles that can be read by a broad group of people.
The ability to have followers will initially be available to only 150 LinkedIn users the company has pre-selected, including Virgin Group's Richard Branson, celebrity chef Marcus Samuelsson and Huffington Post President Arianna Huffington. President Barack Obama and presidential candidate Mitt Romney are also among the initial group. Eventually, any user on LinkedIn will be able to have others follow them, the company said.
The change could spur people to spend more time on LinkedIn, allowing the company to generate more advertising revenue.
LinkedIn's U.S. users spent an average of 20.6 minutes on its website in August, compared with an average of 402.9 minutes for Facebook users, according to data analytics firm comScore. And LinkedIn users made an average of 5.4 visits to its website in August, compared with 35.6 visits by users on Facebook.
The move also comes at a time when LinkedIn is facing competition from rivals that offer similar professional networking and job-searching services directly on Facebook's social network, such as BranchOut, which said in April that its Facebook app had 25 million users.
LinkedIn, which had revenue of $522 million last year, makes money from selling ads and premium subscriptions, as well as from offering specialized services to recruiters.
Shares of LinkedIn, which finished Monday's regular trading session at $117.94, are up 87 percent this year.
(Reporting By Alexei Oreskovic; Editing by Ken Wills)
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.