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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Miss California, a history buff, named Miss USA 1:36am EDT AIRSHOW-Paris jinx grounds planes but deals soar 19 Jun 2011 Europe delays decision on emergency loans to Greece 3:23am EDT Same-sex marriage goes down to legislative wire in New York 19 Jun 2011 "Very slow" live cruise show a hit 17 Jun 2011 Discussed 73 Republicans to debate, with Romney the frontrunner 48 Weiner tells friends he will resign: NY Times 44 IMF cuts U.S. growth forecast, warns of crisis Watched Paris air show takes off Sat, Jun 18 2011 Airbus' view of flying in the future Mon, Jun 13 2011 Greeks protest austerity measures Sat, Jun 18 2011 Not only .coms as Internet body throws open domain Tweet Share this Email Print Related News ".brands" approach with Internet name shake-up Fri, Jun 17 2011 Ericsson to buy Telcordia for $1.15 billion cash Tue, Jun 14 2011 Apple's Jobs takes stage to talk iCloud Mon, Jun 6 2011 Internet addresses: Colombia's hottest export? Thu, Jun 2 2011 Sarkozy's Web initiative faces reality check Tue, May 24 2011 Analysis & Opinion Is a Facebook iPad App finally coming? Tech wrap: The Web is about to get some new domains Related Topics Technology » Small Business » Lifestyle » Steve Jobs » A woman uses a computer in the lounge area of the 27th Chaos Communication Congress (27C3) in Berlin in this December 27, 2010 file photo. Credit: Reuters/Thomas Peter By Raju Gopalakrishnan SINGAPORE | Mon Jun 20, 2011 3:34am EDT SINGAPORE (Reuters) - good.food, learnto.salsa, glossy.lipstick -- you will be able to set up a website with almost any domain address by the end of next year if you can prove a legitimate claim and pay a hefty fee. The regulatory body that oversees Internet domain names voted on Monday to end restricting them to suffixes like .com or .gov and will receive applications for new names from January 12 next year with the first approvals likely by end of 2012. The new domain names will not be restricted to Latin characters written by users of English and other Western European languages but also other scripts, benefiting users of other languages such as Chinese and Russian. The new gTLD, or generic top-level domain, program was approved by 13 votes to one with two abstentions by the board of the Internet Corporation for Assigned Names and Numbers (ICANN) at a meeting in Singapore, officials who attended the meeting said. "Today we made history. It's the dawn of a new age. The Internet addressing system has just been opened up," ICANN President and CEO Rod Beckstrom said at a news conference. Experts say corporations should be among the first to register, resulting in domain names ending in brands like .toyota, .apple or .coke. The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites -- and a danger for those who fail to take advantage. Japanese electronics giant Canon, for instance, has already said it plans to apply for rights to use domain names ending with .canon. It will cost $185,000 to apply, and individuals or organisations will have to show a legitimate claim to the name they are buying. ICANN is taking on hundreds of consultants to whom it will outsource the job of adjudicating claims. OPPORTUNITIES Today, just 22 gTLDs exist -- .com, .org and .info are a few examples -- plus about 250 country-level domains like .uk or .cn. After the change, several hundred new gTLDs are expected to come into existence. As well as big brands, organisations such as cities or other communities are expected to apply. GTLDs such as .nyc, .london or .food could provide opportunities for many smaller businesses to grab names no longer available at the .com level -- like bicycles.london or indian.food. ICANN officials said there would be religious and social sensitivities to take into account when granting domain names -- for instance a shop selling World War Two memorabilia might want to use a .nazi suffix, which could be banned in certain countries. There had been some opposition to the change on the ICANN board because of a feeling that more time was needed for discussions with governments and other bodies before throwing the system open, officials said. The new domains will also change how ICANN works, as it will have a role in policing how gTLDs are operated, bought and sold. Until now, it has overseen names and performed some other tasks but has been little involved in the Internet's thornier issues. To prevent so-called cyber-squatting, when people register and sit on a high-profile name in the hope of selling it, gTLD owners will be expected to maintain operational sites. ICANN will have to approve transfers to new owners. (Editing by Robert Birsel) Technology Small Business Lifestyle Steve Jobs Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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