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Edition: U.S. Article Comments (0) Editor's Choice Not only .coms as Internet body throws open domain names U.N. atom chief urges nuclear stress tests, inspections U.S. medical-marijuana shops struggle to find bankers Scientists see sunspot "hibernation" but no Ice Age Sega says 1.3 million users affected by cyber attack Analysis: Hopes fading for climate agreement Portable pools pose summer risk for kids Moody's cuts nuclear operator Tepco rating to junk status Comment: 50+ job seeker? Tweet your way to a new career Video: U.S. nuke plant flood warning Follow Reuters Facebook Twitter RSS YouTube Read Quick Guide to the Greek crisis 7:54am EDT Boeing expects customers to look at Airbus neo 9:41am EDT Hypersonic: Paris-Tokyo in two and a half hours 5:16am EDT Big order helps Airbus glide over glitches | 11:29am EDT Europe gives Greece ultimatum: austerity for loans | 10:47am EDT Discussed 73 Republicans to debate, with Romney the frontrunner 48 Weiner tells friends he will resign: NY Times 45 IMF cuts U.S. growth forecast, warns of crisis Watched Paris air show takes off Sat, Jun 18 2011 Airbus' view of flying in the future Mon, Jun 13 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Demand for video driving mobile data traffic: report Tweet Share this Email Print Related News Special report: Government in cyber fight but can't keep up Thu, Jun 16 2011 Analysis: Computer security attracts venture capitalists Wed, Jun 15 2011 Oil rises on lift from U.S., China data Tue, Jun 14 2011 Consumers spend less, recovery seen on horizon Tue, Jun 14 2011 Ericsson to buy Telcordia for $1.15 billion cash Tue, Jun 14 2011 Analysis & Opinion Is a Facebook iPad App finally coming? What happens when the meetingâ€™s over? Related Topics Technology » Media » Steve Jobs » LONDON | Mon Jun 20, 2011 7:45am EDT LONDON (Reuters) - Up to 60 percent of mobile data traffic is generated by consumers watching video, with owners of Apple's iPhone driving the demand, according to a company that specializes in traffic management. Bytemobile, which helps operators manage and condense traffic, said the overall data demand was also likely to intensify as 90 percent of the total data traffic was currently generated by just 10 percent of mobile data users. The company said video watched on iPhones generated 58 percent of data traffic, with phones on the Google operating system Android on slightly less at 52 percent, as smartphones now copied the usage patterns of laptops Mobile operators have been taken by surprise in recent years by the intense demand for data services, as consumers opt to access the Internet and video on the go. Some analysts and investors have also doubted whether the operators can fully profit from the change, as they have to invest in their networks to support the demand. "Continued aggressive growth in mobile data -- fueled by video and application usage over faster networks and more powerful, user-friendly devices -- has created a formidable traffic management challenge for carriers," said Ronny Haraldsvik, vice president of Global Marketing at Bytemobile. Bytemobile, which produces a report on the changing trends in data traffic, said demand stayed strong from midday to midnight and those users with access to better networks watched videos for longer. (Reporting by Kate Holton; Editing by Jon Loades-Carter) Technology Media Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. 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