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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "Mad Men" premiere sets ratings record Mon Aug 17, 2009 8:26pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By James Hibberd LOS ANGELES (Hollywood Reporter) - All the Emmys, critics' raves and marketing efforts are starting to pay off for AMC's beloved drama series "Mad Men." Sunday night's Season 3 premiere saw a significant viewership increase -- up 33 percent from last year, to 2.8 million viewers. That's the show's largest audience ever. Adding the viewership numbers from the premiere and AMC's two repeats of the episode, "Mad Men" garnered 4 million viewers, up 29 percent from the cumulative audience for last year's premiere episode. AMC also noted that its create-your-own "Mad Men" avatar was downloaded 485,000 times. This weekend E! set records too, with the premiere of "Kourtney and Khloe Take Miami," which became the network's most-watched series since 2002's "The Anna Nicole Show" with 2.7 million viewers. That's 60 percent more viewers than the last "Keeping Up With the Kardashians" premiere. Two Lifetime series hit season highs: the new one-hour comedy drama "Drop Dead Diva" (3 million viewers) and "Army Wives" (4 million). (Editing by SheriLinden at Reuters) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Kiss sets off "Sonic Boom" with Walmart Also On Reuters Commentary: Don’t be fooled by global stock stumble Reviving the Trabant -- as an electric concept car Blog: The fastest photographer on the track More Entertainment News Judge OKs Jackson deal, burial planned | Video LA rolls out the red carpet for "Project Runway" Former politician Tom DeLay cast in "Dancing" show Widow selling husband's tomb above Marilyn Monroe Kiss sets off "Sonic Boom" with Walmart More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Building block of life found on comet UPDATE 1-Mexican drug smugglers tied to California fire Three indicted in largest U.S. identity theft scheme Expansive China faces grass-roots resentment Reader's Digest plans prearranged bankruptcy Chavez says Obama "lost in space" on Latin America Former South Korean leader Kim Dae-jung dies Fox News' "Glenn Beck" loses advertisers European Factors -- Shares set for bounce; ZEW eyed Strep throat may have killed Mozart: study Most Popular Articles RSS Feed Video Pilot killed in Russian jet crash Jesse Jackson crowned prince Russia dam accident, dozens missing Dozens die in Kuwait wedding fire Obama asks for patience Wildfires rage in California Suicide bomber attacks Ingushetia Myanmar deports jailed American. N Korea reopens border with South Bolivia crash on 'Highway of death' Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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