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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Black Friday shoppers tweet, friend and clip Mon Nov 30, 2009 7:44am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Nicole Maestri SAN FRANCISCO (Reuters) - Before deciding where to buy a laptop for his daughter on Black Friday, Nate Bryan was scouring the web for deals. But he was not just looking at retailers' websites. "I use Twitter and Facebook a lot for Black Friday," he said, referring to the day after Thanksgiving when retailers open their doors early and offer eye-popping deals. "People interested in computers post what they see online." Bryan, who lined up on Thanksgiving Day outside of a Best Buy in Springfield, Pennsylvania so he could buy a $500 laptop when the store opened on Friday, said he was using sites like Facebook and Twitter to shop smarter. "I spend more time online doing anything that will save me money," he said. Before heading to stores this Thanksgiving weekend, many consumers scoured Facebook, Twitter and websites that track Black Friday sales to decide where they wanted to shop. To win the business of these deal-driven consumers, an increasing number of retailers, including J.C. Penney Co Inc, Target Corp and Kohl's Corp are experimenting with social media this holiday. Twitter feeds were clogged this week with retailers trying to drum up excitement for the Thanksgiving weekend, which is seen as the official kick-off of the holiday shopping season. J.C. Penney tweeted about its 4 a.m. post-Thanksgiving day store openings, while Office Depot highlighted its Black Friday deals, including a Vivitar digital camera bundle, complete with a case and mini tripod, for $49.99. Toys "R" Us gave its Facebook fans the first glimpse of its Black Friday deals, while Sears held a Facebook sweepstakes to win a $500 gift card and the chance to shop its Black Friday deals before Thanksgiving. Marian Salzman, president of Euro RSCG Worldwide PR, said social media is becoming an integral part of the shopping experience for consumers who want advice from others before making a potential purchase and spending limited cash. Once deals are posting on Facebook or Twitter, consumers often repost them and share them with friends. "It's almost crowd sourcing for opinions," she said. "We increasingly need affirmation from our peers and our loved ones and the people that create our lifestyle to feel good about where we are buying things." NOT ALL SHOPPERS ARE FACEBOOK FANS Terry Xu was standing outside an OfficeMax in San Francisco on Friday morning, waiting to buy a printer and a monitor when the store opened at 7 a.m. Before deciding where to go for the best prices, he checked TheBlackFriday.com, a website that posts retailers' Black Friday ads. TheBlackFriday.com also has a Twitter feed and a Facebook page, where it was blasting out deals to its followers and fans on Friday. But social media has not yet caught on with everyone. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: "Big Bang" collider sets particle beam record Also On Reuters Blog: Why is Starbucks hiding its iconic logo? Big developing countries form climate change front Slideshow Slideshow: The world's top business hotels More Technology News Nokia plans one Linux phone, no plant sales eyed Barnes & Noble delays Nook shipments to stores Black Friday Web shopping up 11 pct - report Nokia-Siemens CEO says focus on market share: report Samsung set to beat 2009 handset sales target More Technology News... More News Cash is king for holiday shoppers 8:04am EST Shoppers already whetting holiday appetite online Sunday, 29 Nov 2009 07:17pm EST Shoppers spent less over Black Friday weekend Sunday, 29 Nov 2009 04:53pm EST UPDATE 1-Traffic up, spending falls on holiday weekend -NRF Sunday, 29 Nov 2009 01:52pm EST RPT-BUY OR SELL-Which U.S. retailers will be merry? Sunday, 29 Nov 2009 10:01am EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video "Dubai model" was the vision of one man Dubai debt worries linger, Gulf stocks suffer | Video UPDATE 4-US shoppers spent less over Black Friday weekend Transsexual L.A. Times sportswriter found dead Australian climate row highlights Copenhagen rifts Serena Williams fined $175,000 for U.S. Open tirade China city government opens gay bar to fight AIDS "Trailblazing" website reveals 350 years of science Cuba conducts war games with U.S. invasion in mind Crisis, what crisis? Debt-laden Dubai just shrugs Most Popular Articles RSS Feed Video Honduras goes to polls. White House gatecrashers on hometurf Naked anti fur protest U.S. police killed Swiss vote on minarets Dalai Lama speaks on China's future Pedal power Christmas lights Iran nuclear threat Deadly Saudi floods Honduras economy down. Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. 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