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World Refugee Day Tue, Jun 12 2012 Face-chew victim 'progressing' 5:12am EDT U.S. Morning Call: It's all about Dimon's billion $$ apology 7:57am EDT Wealth and Investing Center Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more Escape from Alcatraz This week marks the fiftieth anniversary of the daring three man escape from the island prison. Slideshow Colorado wildfire The High Park Fire has scorched an estimated 43,000 acres. Slideshow Amazon, Google lead rush for new Web real estate Tweet Share this Email Print Related News Insight: Google goes softly-softly on European antitrust Mon, Jun 11 2012 Google dips toe into customer service business Thu, Jun 7 2012 Lawmakers blast U.N. "power grab" for the Net Thu, May 31 2012 UN agency plans major warning on Flame virus risk Tue, May 29 2012 Related Topics Tech » Money » Media » United Nations » Graphics of the new Amazon Kindle tablets are seen at a news conference during the launch of Amazon's new tablets in New York, September 28, 2011. Credit: Reuters/Shannon Stapleton By Georgina Prodhan LONDON | Wed Jun 13, 2012 10:38am EDT LONDON (Reuters) - An unprecedented land grab for new Web addresses began in earnest on Wednesday with fierce competition for new internet real estate including .app, .blog and .web from applicants hoping to break the near-monopoly of the .com top-level domain. The ambitious plan to liberalize internet addresses attracted 1,930 applications, almost half of them from north America, with Web giants Amazon and Google applying for dozens of domains including .cloud, .buy and .book. The liberalisation of top-level domains beyond the fewer than two dozen in existence - dominated by .com, .org and .net - is intended to stimulate competition and innovation by giving organizations more control over their Web presence. Critics say the new suffixes are unlikely to catch on, and some trademark owners have complained that the move is causing them unnecessary expense - at $185,000 per application plus running costs - to defend their online turf. Previous small-scale experiments in liberalizing domains led to low take-up of suffixes such as .museum, .jobs and .travel. "At the highest level, this is all about creating competition to .com," said Jonathan Robinson, non-executive director of internet registry services company Afilias, which has applied for more than 100 new domains on behalf of clients. "That's where short, memorable, distinctive three-letter type terms become very interesting," said Robinson, whose organization already provides key infrastructure for .org, .info and .mobi. Competing applications were received for 231 domain names. The most popular were .app with 13 bids, .home with 11, and .inc with 12. Technology giant Apple's claim to .apple was uncontested by the Apple music label or anyone else. "The big names of the Internet have either invested massively or not at all," said Stuart Durham, European sales director for Melbourne IT, which has handled 150 applications on behalf of clients. "There appear to be no applications from Facebook or Twitter. There are different strategies in play here and some big gambles." Just 17 applications were received from Africa, and 116 for names in non-Latin alphabets. Expanding the Internet beyond the Latin alphabet was one of the original reasons behind the liberalisation drive, which began seven years ago. ICANN will now spend the rest of the year assessing the applications, with contested domains going to auction where more than one party has a legitimate claim. The first new domains are likely to come online in the first half of 2013. Some critics, including senior figures at Google, have warned that the liberalisation risks effectively privatizing the Internet by giving already powerful Web players more scope to control portions of it. "Our concern is that this could lead to more Facebook-style walled gardens as big brands seek to keep you in their own areas of the Internet," said Stephen Ewart, marketing manager for Names.co.uk, a British domain-name registrar. "Make no mistake, this change to the domain name world will lead to more competition and consumer choice, but it could also be viewed as a silent privatization of the Web - for better or worse," he said. The project is a key test for U.S. non-profit organization the Internet Corporation for Assigned Names and Numbers (ICANN), whose authority to administer the Web's naming systems is being challenged by emerging nations who say it is too U.S.-centric. "The plan we have delivered is solid and fair," ICANN Chief Executive Rod Beckstrom told journalists at a news conference in London. "It is our fundamental obligation to increase innovation and consumer choice." Nations including China, Russia and Brazil are pushing for ICANN's functions to be transferred to a body such as the United Nations, in which governments would have more control. ICANN is set to net some $350 million from the liberalisation project - about five times its annual budget. Beckstrom said the organization had priced the applications to cover its costs and that the use of any surplus would be decided by its community - which includes Internet companies, governments and ordinary citizens. (Editing by David Cowell) Tech Money Media United Nations Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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