The Freeland File
Aerospace & Defense
Global Market Data
Lucy P. Marcus
David Cay Johnston
The Great Debate
Jack & Suzy Welch
Macro & Markets
Lipper Awards 2012
Personal Finance Video
UPDATE 6-In New York, defiant Ahmadinejad says Israel will be 'eliminated'
24 Sep 2012
Japan fires water cannon to turn away Taiwan boats
Obama offers himself up as 'eye candy' on 'The View'
24 Sep 2012
China carrier a show of force as Japan tension festers
In New York, defiant Ahmadinejad says Israel will be "eliminated"
24 Sep 2012
New video shows Romney saying Palestinians don’t want peace
Egypt Salafi urges U.N. to criminalize contempt of Islam
Romney paid $1.9 million in taxes in 2011: campaign
Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption
A look inside China's Communist leadership academy. Slideshow
Protests break out over disputed islands in the East China Sea. Slideshow
Nokia unveils two new mid-range cellphones
REFILE-WRAPUP 1-Apple still draws crowds in Asia with new iPhone 5
Fri, Sep 21 2012
HTC unveils two Windows phones, multiple customers
Wed, Sep 19 2012
Elop running out of time to turn Nokia around
Wed, Sep 19 2012
LG unveils new premium phone with voice-activated power camera
Tue, Sep 18 2012
Aggressive iPhone launch plan boosts Apple outlook
Thu, Sep 13 2012
Analysis & Opinion
iPhone 5 will live up to the hype – in time
Why I won’t be getting an iPhone 5
Picture shows a Nokia logo at a shop in Warsaw, January 26, 2012.
Credit: Reuters/Kacper Pempel
Tue Sep 25, 2012 2:57am EDT
HELSINKI (Reuters) - Struggling cellphone maker Nokia unveiled two new affordable touch-screen cellphone models in a bid to bolster its presence in the mass market and regain customer loyalty.
Nokia said on Tuesday it expects the Nokia Asha 308 and the Nokia Asha 309 to retail for about $99, excluding taxes and subsidies, with deliveries to start in the fourth quarter of 2012.
Analysts have said offering phones around or under $100 is crucial for the company if it wants to compete with cheaper smartphones using Google's Android software.
"Winning over or keeping a first-time smartphone user in an emerging market offers Nokia a loyal customer for years to come. This is how Nokia dominated the market years ago," said Gartner analyst Carolina Milanesi.
Nokia still sells almost 1 million basic phones a day but it has reported operating losses of 3 billion euros ($3.9 billion) in the last 18 months, all while closing sites and cutting tens of thousands of jobs.
"The new Asha devices are essential to defend Nokia from a raft of low-cost Android alternatives," CCS Insight analyst Geoff Blaber said.
"The continued strength of the mobile phone business is testament to Nokia's scale and distribution advantages. Defending that business is critical if Nokia's smartphone business is to weather the storm."
In a separate announcement on Tuesday, Nokia said it would cut 725 jobs at its South Korean factory as part of its global cost savings program unveiled in June.
(Reporting By Tarmo Virki; Editing by Muralikumar Anantharaman and Mike Nesbit)
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.