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Edition: U.S. Article Comments (2) Paris Air Show Airbus wins record $18 bllion order from AirAsia AirAsia's Fernandes bets big on boyhood idea Airbus sales chief dances to seal record plane order Airlines in EU biofuels pact to cut pollution China holds up Airbus order on EU CO2 row: report Secretive VIPs splash the cash on customized jumbos Boeing rights a wrong: the flight attendant button Plane Price Calculator: Find out how much jet orders are worth Video: Paris shows aviation innovation Slideshow: The Paris Air Show Follow Reuters Facebook Twitter RSS YouTube Read New York governor signs law approving gay marriage | 2:23am EDT New York marriage bill paves way for same-sex divorce 24 Jun 2011 Nuclear agency head to visit flooded Nebraska reactors 24 Jun 2011 Two killed, dozens hurt in Amtrak collision | 24 Jun 2011 Casey Anthony murder trial nearing an end 24 Jun 2011 Discussed 214 Biden deficit-cut talks hit impasse: Rep. Cantor 137 CBO sees government benefits swamping U.S. economy 69 Fragile economy pushed Obama to tap oil reserves Watched Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 Train and truck in fatal smash Fri, Jun 24 2011 Google investors fear long battle against Feds Tweet Share this Email Print Related News UPDATE 2-Google says US probing search co's market practices Fri, Jun 24 2011 Google at the center of antitrust probes: source Fri, Jun 24 2011 FTC to deepen Google probe: report Thu, Jun 23 2011 UPDATE 3-U.S. FTC to deepen Google probe-WSJ Thu, Jun 23 2011 Apple gets antitrust approval for Nortel asset buy Thu, Jun 23 2011 Analysis & Opinion Tech wrap: Google probed History suggests Big Tech discount could linger Related Topics Technology » Media » Google Inc's logo is seen at an office in Seoul in this May 3, 2011 file photograph. Credit: Reuters/Truth Leem/Files By Diane Bartz and Alexei Oreskovic WASHINGTON/SAN FRANCISCO | Fri Jun 24, 2011 8:01pm EDT WASHINGTON/SAN FRANCISCO (Reuters) - Larry Page should put in a call to Bill Gates. Microsoft Corp's famous founder may know better than anyone else what the Google Inc chief executive would face if he engages in a protracted legal battle against U.S. antitrust regulators. Google said on Friday that the Federal Trade Commission has started a formal investigation into its business, raising concerns among investors about a lengthy, distracting probe and potential legal action. Microsoft suffered that fate in its two-decade fight with the U.S. Department of Justice and state attorneys over charges that it abused its monopoly in operating systems to crush competition in other areas. After a high-profile trial, Microsoft finally settled the matter in 2002, and only last month emerged from government oversight. "Bill Gates felt like he was being punished for being successful, and he never really recovered from the antitrust trial," said Michael Cusumano, Professor at MIT Sloan School of Management, who was involved in the trial. "Microsoft has suffered as a result. They're not as aggressive. They definitely lost their edge." Whether Google's Page will handle the review of his company more dispassionately than Gates remains to be seen. The 38-year-old son of academics is known for a stubborn streak, championing ambitious technology and products whose near-term financial payoffs are not always clear. Page, along with Executive Chairman Eric Schmidt, have resisted calls to testify before the Senate Judiciary Committee's antitrust subcommittee hearing on competition in the Internet search industry. Some are concerned that Google's desire to stand firm against government intrusion -- as in its protests against censorship of search results in China -- will lead the company into a long battle that ultimately will do more damage than a quick settlement. "The amount of time involved is almost beyond human calculation," says Bob Lande, an FTC veteran who now teaches at the University of Baltimore School of Law. The weight of these legal battles, and uncertain investigations, could tell on the company over time. Google's shares are already under pressure as investors worry about the increasing competition it faces from Facebook and others. Shares of Google began the year a touch above $600. The shares ended down 1.11 percent at $474.88 on Nasdaq. "The longer the specter of an investigation hangs over any major company's head, the more it has a negative impact on everything from its ability to do business to its stock price," said Melissa Maxman, co-chair of the antitrust department at law firm Cozen O'Connor. JUST THE BEGINNING The company said on Friday that it will work with the U.S. Federal Trade Commission in a review of its business practices, but made clear it did not think it had done anything wrong. "It's still unclear exactly what the FTC's concerns are, but we're clear about where we stand," Google executive Amit Singhal wrote on a blog post on Google's website. The FTC is expected to address complaints from Google's rivals that its search results favor the company's own services. Google, which runs an estimated 69 percent of Web searches worldwide, can make or break a company depending on its search ranking. The European Commission, and the attorney general in Texas launched investigations into similar issues last year, following complaints from companies specializing in market-specific searches, such as price comparison websites for electronics, travel or mortgages. "This is just the beginning. You've got the EU investigating Google, you've got the Feds investigating Google. The state AGs have Google in the crosshairs. It's not a great position to be in," said Colin Gillis, technology analyst at BGC Partners. "You start having regulators tamper with your core business, that's something to be concerned about." It is not certain that the FTC's investigation will lead to legal action. "Typically less than one out of every 10 investigations lead to enforcement. This investigation faces daunting odds," said David Balto, a former FTC policy director. "The complaints presented to the FTC are from disgruntled advertisers, not consumers. That is not a strong foundation to an antitrust case." (Additional reporting by Alexei Oreskovic in San Francisco and Bill Rigby in Seattle; editing by Carol Bishopric) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (2) Loscar wrote: First of all not Larry Page or Bill Clinton are the experts in these issues and should not be considered the experts as consequence of their limitations based in their logic and reasoning,etc… The search string must evolute towards one concept of monopoly to be optimized … www.cash-platform.com … The only way to achieve what must be achieved is following the concept of monopoly,professional white-label,tracking,etc,etc … for those who understand a little bit about these issues… not Buddhists who don’t understand anything of… Kind regards, Carlos Jun 24, 2011 8:20pm EDT -- Report as abuse beofaction wrote: The government sees $$$$ again and is ready to extort the money from it’s next victim. It’s despicable. Our nation is in debt up to it’s eyeballs yet the government – backed by the socialist sympathizing media – continues to choke businesses with more and more regulation, and out-and-out confiscation of assets. All courses of action that will only reduce economic activity and further the demise of a once great capitalist system poisoned by government intervention and socialist programs and policies. We’ve gone from being an economic miracle and bastion of opportunity to just another basket case destined for the economic garbage heap of history, the final resting place of all such socialist and communist experiments. Funny thing is, after our standards of living have been drastically reduced because of our sorry economic system, everyone will blame capitalism – again, when in reality we haven’t allowed capitalism to operate without government intervention in almost 100 years. Jun 25, 2011 1:58am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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