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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read PIMCO's El-Erian predicts Greece, others will default | 8:00am EDT Apple plans faster iPhone for September: report 8:58am EDT Samsung won't get peek at unreleased iPhone: ruling 11:29am EDT Israel asks Apple to remove intifada phone app 21 Jun 2011 Rowling set to unveil new Harry Potter venture 8:12am EDT Discussed 48 Weiner tells friends he will resign: NY Times 47 IMF cuts U.S. growth forecast, warns of crisis 46 Ron Paul wins 2012 Republican straw poll in New Orleans Watched Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Airbus A380 damaged at Paris Air Show Mon, Jun 20 2011 Grim cigarette labels aim to curb smoking Mon, Jun 20 2011 Hulu weighs sale options after approach: source Tweet Share this Email Print Related News Hulu weighs sale options after approach: source Tue, Jun 21 2011 UPDATE 2-Hulu weighs sale options after approach - source Tue, Jun 21 2011 DST Systems gets buyout interest; shares surge Wed, Jun 15 2011 Spotify inks U.S. deal with Universal Music: sources Fri, Jun 10 2011 In media win, Apple relaxes rules for content Thu, Jun 9 2011 Analysis & Opinion Carlyle IPO may struggle to get “carry” revalued Will ING customers stay happy with CapOne accounts? Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Inflows Outflows » Media » Jason Kilar, CEO of Hulu, LLC, speaks during the Reuters Global Technology, Media and Telecom Summit in New York May 20, 2008. Credit: Reuters/Brendan McDermid By Yinka Adegoke NEW YORK | Wed Jun 22, 2011 9:32am EDT NEW YORK (Reuters) - Online video site Hulu has been approached by a potential buyer and is weighing whether to sell itself, according to a person familiar with the matter. The approach presents another decision point for the jointly owned company, which has shown an unclear strategy and last year spent six months planning an initial public offering before dropping the plan. The development has encouraged the Hulu board to engage with the banking community to help handle the approach from the "serious" buyer and other potential offers, the person said. Hulu is jointly owned by News Corp, Walt Disney Co, Comcast Corp's NBC Universal and private equity firm Providence Equity Partners. The acquisition approach has not been made by any of the current equity holders, the person said. The buyer is expected to be either a strategic buyer or private equity. No decision has been made about whether the board is prepared to sell the company or not. Hulu is best known for offering free online access to popular TV shows like 'The Office' and 'Modern Family' from its strategic owners but last July launched a paid subscription service as a way to expand its offerings to include TV shows from other programing partners like Viacom. Though Hulu has been immensely popular with users, its owners have come under increasing pressure from their cable and satellite distribution partners reluctant to pay premium dollars to carry content that is being offered for free on the Web. Added to that has been the unwillingness of many program makers to put their shows up on a free site with an advertising model that is yet to prove itself with premium video. Hulu Chief Executive Jason Kilar said in April that Hulu is on track to nearly double its revenue to $500 million and bring its paid subscriber count to more than 1 million this year. However, Hulu's stiffest competition online is from Netflix Inc, which now has more than 20 million paying subscribers in the United States. Last year, Hulu had been planning to raise $200 million to $300 million in a public offering that would have valued the company at about $2 billion. But the company backed out of the plan in favor of a focus on new subscription models. A Hulu representative was not immediately available. Wall Street Journal first reported news of Hulu's possible sale. (Reporting by Yinka Adegoke; Editing by Tim Dobbyn, Gary Hill) Technology Deals Global Deals Data 2011 Q1 Inflows Outflows Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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