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Video: Stability hinges on Greece being in or out Slideshow: Drought and famine Follow Reuters Facebook Twitter RSS YouTube Read Obama picks labor expert Krueger as top economist | 4:47pm EDT UPDATE 1-Obama warns Hurricane Irene flooding could worsen 28 Aug 2011 Obama says will unveil jobs plan next week 11:42am EDT Candidate Bachmann brushes off hurricane joke 4:46pm EDT New York starts clean up efforts after hurricane 1:15pm EDT Discussed 103 Astronomers discover planet made of diamond 92 White House to nominate Krueger as top economist 78 UPDATE 1-Obama warns Hurricane Irene flooding could worsen Watched Hurricane Irene blows boat away Sat, Aug 27 2011 Rebels push to Gaddafi hometown 1:16am EDT Buenos Aires Fashion week sizzles Mon, Aug 22 2011 Amazon may sell 3-5 million tablets in Q4: Forrester Tweet Share this Email Print Related News INSIGHT-UPDATE 4-Jobs exit opens door for nimble Apple rivals Thu, Aug 25 2011 Investors sanguine as Apple's Jobs steps aside Thu, Aug 25 2011 Apple fans pay tribute to "industry icon" Jobs Thu, Aug 25 2011 Instant view: Apple CEO Jobs resigns, Cook to take over Thu, Aug 25 2011 Steve Jobs resigns from Apple, Cook becomes CEO Wed, Aug 24 2011 Analysis & Opinion Tim Cook promoted to…COO? Tech wrap: Google fined over drug ads Related Topics Technology » Media » iPad » Steve Jobs » A dedicated iPad station is seen in front of an iPhone at the Apple store in New York May 23, 2011. Credit: Reuters/Shannon Stapleton By Alistair Barr SAN FRANCISCO | Mon Aug 29, 2011 3:27pm EDT SAN FRANCISCO (Reuters) - Amazon.com Inc may sell as many as 5 million tablet computers in the fourth quarter, making the largest Internet retailer the top competitor to Apple Inc in this fast-growing niche of the consumer PC market, Forrester Research said on Monday. Amazon.com has to price its tablet "significantly" below competing products and have enough supply to meet demand, but if the company can pull this off it can "easily" sell 3 million to 5 million units in the final three months of 2011, Forrester's Sarah Rotman Epps predicted. Apple has sold almost 30 million iPads since launching its tablet in April 2010. Rival products from companies including Samsung Electronics Co, Research in Motion and Motorola Mobility have failed to mount a serious challenge to that early lead. This month, Hewlett-Packard scrapped its TouchPad after sales languished. "Thus far, Apple has faced many would-be competitors, but none have gained significant market share," Epps wrote. "Not only does Amazon have the potential to gain share quickly but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor." One problem with iPad rivals has been that developers have so far waited before creating a lot of applications, or apps, for the devices, Forrester noted. Apple claims about 100,000 custom-built iPad apps, while Google's Honeycomb platform, which is the tablet version of the Android operating system, has attracted fewer than 300 apps, according to Forrester. "If Amazon's Android-based tablet sells in the millions, Android will suddenly appear much more attractive to developers who have taken a wait-and-see approach," Epps said. Amazon's Kindle e-reader is lighter and smaller than the iPad, but Apple's tablet has a browser and other services for enhanced reading and researching, Fred Wilson, a venture capital investor and principal at Union Square Ventures, said in a recent blog. "What we all want is a hybrid of the two -- a Kindle that is a full-blown tablet computer with a browser, apps, and an OS," Wilson added. "It looks like Amazon is going to bring that to market this fall ... It looks like a killer product." Amazon shares were up 3.4 percent at $206.03 in afternoon trading on Monday, leaving them up more than 10 percent so far this year. Apple shares were up 1.6 percent at $389.87. The stock is up almost 19 percent so far in 2011. (Reporting by Alistair Barr; Editing by Tim Dobbyn and Matthew Lewis) Technology Media iPad Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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